Hospitality Consumer Behavior and Insight

Hospitality Consumer
Behavior and Insight
Task 1

Table Of Content
 Introduction
 Influence the customer behaviour
 Factors that influence customer behaviour
 Impact of digital technology on customer behaviour
 The Challenges of quality service delivery
 Emerging Customer trends
 Conclusion
 References

Introduction
 The behavior and insights of the customers provide help to the organization to collect and
evaluate all the information about the preferences, buying patterns and requirements of
the potential customers.
 Analysis of consumer behavior and insights is must as the customers are the end users of
business offerings and can affect the profitability of organization.
 In this approach, an enhanced communication with potential as well as current customers
is the top most requirement for IHG PLC which is a global hotel chain of UK.

Influence The Customer Behaviour
 Customer is considered as the king of the
market because it has influence over the
demand and supply factor.
 A better study of consumers' insights helps
the IHG PLC in improving the
effectiveness of the organization which
increase the sales and profitability.