Hospitality Consumer Behaviour & Insight

Hospitality consumer
behaviour & insight

Table of Content
 Introduction
 Different factors that impact behaviour and culture
 Impact of digital technology
 Conclusion
 References

Introduction
Consumer behaviour tends to undertake the effective decision making of customers by considering the
needs, taste, requirements, preferences and knowledge. It is essential for each and every organisation to
consider the effective behaviour of customers as it is quite complex and every individual has their own
perspective considering the effective consumption of commodities. Hence, effective consumer behaviour
analysis is the prominent technique which is helpful in effective marketing of products in terms of meeting
the targets and sales.