Hospitality Consumer Behaviour Insight

Hospitality
Consumer
Behaviour Insight
(Crowne Plaza)

Table of Content
• Introduction
• Factors influencing consumer behaviour
• Impact of digital technologies on consumer trends
• Conclusion
• References

Introduction
The consumer behaviour is the study of the behaviour of consumers related to
the process they use to choose the product or service, consume and dispose the
product (Walmsley, 2015). Hospitality industry is the growing industry and
the business operations are changing with the change in technology. The
online hospitality has make it easy for the customers to experience the service
whenever they want. The presentation is on Crowne Plaza which was founded
in 1983 in UK and has more than 3600 hotels.