Hospitality Consumer Behaviour Insight
VerifiedAdded on 2023/01/05
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Presentation
AI Summary
This presentation explores the factors that influence consumer behavior in the hospitality industry, focusing on The Grand, York. It discusses the cultural, social, personal, and psychological factors that affect purchasing decisions, as well as the changes in customer trends due to digital technology. The presentation concludes with the importance of understanding consumer behavior for hospitality firms.
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