Hospitality consumer behaviour and insight | Assignment Sample
Added on 2021-02-19
11 Pages2839 Words97 Views
|
|
|
HOSPITALITY CONSUMERBEHAVIOUR INSIGHTS
INTRODUCTIONConsumer behaviour termed out as study about the behavour of customers, individual,groups, organization, ideas, good and services to satisfy need and wants (Moraes and et.al.,2019). Therefore, consumer behaviour termed out as purchasing habits that aids to meet needs ofconsumer's. In hospitality industry, consumer behaviour highly affects how guest selectrestaurant, hotels and entertainment.Currently, consumer are becoming more demanding when it comes to hotels. However,consumer plays crucial role in supply and demand chain of economic system of each nation. It ispsychological process and mainly it relates with emotions of consumer. The present report is based on topic as Hospitality consumer behaviour and Insights.Furthermore, report will emphasize on activities as to examine various components thatinfluence habits, hospitality consumer behaviour and evaluation on appropriate forms of researchto understand the influence on consumer decision-making process. Lastly, components will bedefined the impacts on consumer decision-making process towards different stages of hospitality LO 1P1 Covered in pptP2 Covered in pptLO 2P3Consumer decision-making process resulting in undertaking the adequate decision whenthere are so many products available in market and the crises arises in respect of choosing theappropriate one. Thus, it includes the appropriate stages of the consumer decision-makingjourney in which there criteria is examined in regarding purchasing the particular products suchas:Aspects Pre- Purchase PurchaseReceive Post - Purchase In respect ofbooking any roomIn this, consumerpre book theThey avail suchservices inAfter gettingnotification fromIn this aspects,customer carry
rooms, if theywant them, innear future. Theycan enhancessuch room, if theyget discount innear future. Thepre booking canbe done throughadvertising orgettingnotificationthrough email.This enhances thecustomer needsand also they canavail suchservices withinthe stipulatedtime period. respective ofsatisfying theirneeds anddemands and alsoget good reviewsregarding availingsuch services(Uysal, Schwartzand Sirakaya-Turk, 2017). the hotelregarding theconfirmation ofbooking theirexpectation arisein respect ofgetting gooddiscount. Ascustomer areattracted if theyget discount afteravailing suchservices. the mix feelingafter booking theservices. Thefeeling arises inrespect of gettingthe good productsor the serviceswhich areoffering areadequate or not.They are attractedif they book therooms as per theyneeded.It also carries various levels of Hospitality consumer decision making such as:Extensive problem solving: In this consumer are facing problems in respect of choosingthe right products in comparison with different products. As customer had not prefer tobuy the products before, thus issue arises in respect of choosing the accurate products. Limited problem Solving: In this, consumer not search for the detail informationregarding the best services which is contained in products. They deal in such productswhich will satisfy their needs and wants at better scale. Routine Response Behaviour: In this level, customer are least interested about thebenefits of the products, they deal in products which they prefer to purchase on routinebases. In this consumer decision making are reflected on the bases of preferring the sameproducts which they prefer in past (Kim, Lee and Fairhurst, 2017).
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents