Hospitality Consumer

Hospitality Consumer

Table of Contents
INTRODUCTION...........................................................................................................................1
ACTIVITY 1 ...................................................................................................................................1
Covered in PPT............................................................................................................................1
ACTIVITY 2....................................................................................................................................1
P3. Stages in decision making journey of consumers..................................................................1
P4. Exploration about importance for marketers to map path of purchase addition to
understanding decision making of customers within hospitality sector......................................2
ACTIVITY 3....................................................................................................................................3
P5. Comparison and contrast about differentiation of decision making procedures in B2B and
B2C..............................................................................................................................................3
P6. Approaches for market research as well as methods.............................................................4
ACTIVITY 4....................................................................................................................................5
P7. Evaluation about ways marketers influences distinct stages of hospitality decision making
procedure......................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Hospitality consumer are mentioned to those citizens who purchases services and
products by entities performing operations in hospitality industry. Consumer behaviour studies
processes through which people or group of institutions chooses, acquires, uses and disposes
trade good, ideas, viewpoints and experiences for satisfying desires. In present era,
understanding consumers wants, willingness to pay, perceptions about products, ways through
which they chooses the commodities to buy and aspects to finalise buying process is essential for
all types of companies so to sustain in competition. To understand hospitality consumer
behaviour insights, Thurrock Hotel is selected that provides wide types of hospitality products or
services and is located at Purfleet, UK (Thurrock Hotel, 2019.). The report covers stages
connected with consumer decision making journey, significance of mapping path, differentiation
among decision making process for B2B and B2, difference approach of market research and
aspects through which marketers influences stages of hospitality consumer decision framing
procedures.
ACTIVITY 1
Covered in PPT
ACTIVITY 2
P3. Stages in decision making journey of consumers.
Consumer decision journey is demonstrated as a model which illustrates the ways
consumers goes through various stages for making buying decision. In this, actions of consumer
overlaps and repeats till making final decisions for a product (Altinay, Paraskevas and Jang,
2015). Through the decision making stages, Thurrock Hotel managers offers better along with
modified services to potential clients. Following are the stages that are related to final decision
making for product through which hospitality consumers goes through are underneath:
Problem recognition: Consumers takes initiations to recognise the needs and problems
for specific commodity and find solutions. Customer base of Thurrock Hotel is generally wide
who accredit problems or needs for leveraging packages concerned with accommodation for the
duration they will stay in hotel so that they can visit and enjoy surrounding locations.
1