Consumer Behaviour and Insight in Hospitality
14 Pages3853 Words77 Views
Added on 2023-01-19
About This Document
This document discusses consumer behaviour and insight in the hospitality industry. It covers the stages of consumer decision making journey, the importance of mapping the path for marketers, and the differences in decision making in B2C and B2B. It also explores different approaches to market research.
Consumer Behaviour and Insight in Hospitality
Added on 2023-01-19
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