Hospitality consumer behaviour and insight - Assignment Sample

Added on - 21 Feb 2021

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HospitalityConsumerBehaviour andInsight
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1...........................................................................................................................................1Covered in PPT............................................................................................................................1TASK 2............................................................................................................................................1P3. Stages of consumer decision making journey.......................................................................1P4. Importance for marketers to map path for purchasing as well as understanding decisionmaking by consumers..................................................................................................................4TASK 3............................................................................................................................................5P5. Differences of decision making within hospitality industry in context of B2C and B2B.....5P6. Approaches to market methods as well as research...............................................................6TASK 4............................................................................................................................................7P7. Ways in which marketers can influence stages of hospitality decision making procedures.7CONCLUSION................................................................................................................................8REFERENCE..................................................................................................................................9
INTRODUCTIONConsumer behaviour is primarily concerned with examining the ways in which emotions,preferences along with attitude affects purchase behaviour (Dlačić, 2017). Hospitality consumerbehaviour is related to understanding the consumers demands and wants, their willingness topay, the way they makes decisions for what they have to purchase and aspects to finalise buyingprocedure. To gain deep knowledge about hospitality consumer behaviour and insights, ThomasCook Group is selected which is one of the British international travel group whose headquartersare situated at London, United Kingdom. The firm offers services including package holidays,hotel services addition to airline facilities. The report demonstrate abilities for mapping path inpurchase and appropriate research forms for understanding the influence on decision makingprocedure of consumers within hospitality context. At last, the report also evaluates the aspectsin which marketers influences distinct stages involved in decision making process of hospitalityconsumers.TASK 1Covered in PPTTASK 2P3. Stages of consumer decision making journeyConsumer behaviour is termed to the determination devising activity of an individualwhich aids in purchasing services and commodities of specific organisation with the aim ofdelivering satisfaction of needs and demands in appropriate manner. It is very essential formarketing analysts to investigate the ways in which consumers behaves towards products so thatdistinct commodities can be positioned in front of targeted individual. Another name of customerbuying procedure is purchasing decision procedure of consumer which constitute five stages(Customer’s buying process. 2019). In order to provide accommodation services, managers ofrespective entity has framed a new tour package and analysed stages connected with decisionmaking journey of targetted consumers so to further perform activities. The stages connectedwith consumer decision making journey are as defined:Need recognition: At this stage, individuals identifies the needs for certain commoditiesand begins searching key solutions. Needs and requirements are primarily triggered through1
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