Hospitality Digital Marketing

Hospitality Digital
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Develop the digital marketing report on Hilton hotel and require to provide an environmental
analysis in detail manner.............................................................................................................1
TASK 2............................................................................................................................................4
Key digital tools, platforms and channels used by various organisations and comparing its
digital presence............................................................................................................................4
TASK 3............................................................................................................................................7
Develop a plan for digital marketing activities to support Hilton Hotel.....................................7
TASK 4............................................................................................................................................9
Methods to evaluate, monitor and measure digital marketing effectiveness..............................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Hospitality digital marketing states building and keeping the business presence online. It
can be an activity of performing all the business activities and operations by using digital tools
and techniques. Concept of digital marketing was introduced in 1900s and since this method
have modified the face of doing business. It is beneficial to develop diverse segment of company
within new consumer base are generated to maximise profit and revenue of the company
(Adeyinka-Ojo and Abdullah, 2019). This written document is supported to Hilton which offer
hospitality services and products like hotel and resort. This organisation was incorporated in
1919 by Concord Hilton and headquartered in Mc Lean, US. This report carried forward on the
basis of diverse growth options and challenges in current market. In addition to it, impact of
digital technology impact the hotel organisations. Apart form this, it is crucial for organisation to
determine and control digital actions in effective manner for smooth functioning of the firm.
Digital marketing plan is effective to the hotel to develop the sales and productivity for a long
time frame.
TASK 1
Develop the digital marketing report on Hilton hotel and require to provide an environmental
analysis in detail manner
Digital marketing and digital landscape
Digital marketing is an activity of marketing of goods and services of a company by
utilising digital technology like internet, social media, mobile phone apps, web advertising,
display advertising and by using other digital medium. Digital landscape is a aggregated name
for websites, email, social networks, mobile device, video etc. these tools assist in sells of the
products and services of an organisation.
Drivers of digital marketing opportunities
Use of social media tool- In current era, make development in business of organisations,
management use different digital marketing tools like social media, email marketing and other.
For example, in Hilton hotel if the management use social media tool like Facebook, Instagram,
Twitter and others to create awareness about the products and services of hospitality organisation
(Buhalis and Sinarta, 2019). This marketing tool provide growth option to respective firm in term
of maximising customer base or getting attention of number of customers. Because now these
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days people use these social media tool so if company promote its products by using these tools
then help in provide growth opportunity or company and apart form it, it is cost effective.
Evolution of technology- It is another driver of digital marketing which create growth
opportunity for the business of a hospitality company. Now these days, new technologies are
evolute day by day so by using advance and artificial intelligence, the firm can make
development in its business. For instant, in Hilton hotel, the management of the company can use
technology to book the rooms and check-in or check-out services (De Pelsmacker, Van Tilburg
and Holthof, 2018). It will create growth opportunity for the firm because due to self check-in or
check-out service customer will not be wait in queues and administration also not hire a
employees for booking.
Differences among online and offline marketing concepts
Basis Online marketing Offline marketing
Meaning It is the activity of leveraging web
supported channels to transfer
information and message about
organisation's brand, products and
services to its target audiences.
It is a process to create brand
awareness and reach till
consumer to fulfil the needs of
potential clients of a company.
Tools There are different tools that an
organisation use to promote its
products like website, blog, social
media, email marketing, content
marketing and others
Diverse tool which utilised by
company for publicity of its
products are TV, radio, brochure,
banners, news paper and posters
etc.
Cost Less costly because the tool of online
marketing are cost effective (Fine,
Gironda and Petrescu, 2017).
It is cost consuming because
making billboards, banners, radio
advertising all consume more
cost.
Benefits of digital marketing
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