Hospitality Digital Marketing

Hospitality digital
marketing

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Environmental analysis for digital presence of the company with focus towards opportunities,
challenges addition to likely impacts the digital environment of sector......................................4
TASK 2............................................................................................................................................7
Critical assessment of Hilton Hotel on business by making a comparison & contrast of its
Digital presence...........................................................................................................................7
TASK 3............................................................................................................................................9
Plan for organisation of digital marketing activities for supporting Hilton's initiatives and
multi channel capabilities............................................................................................................9
TASK 4..........................................................................................................................................12
Key Methods for evaluating, monitoring and measuring of effectiveness of digital marketing
effectiveness for recommenced activities..................................................................................12
CONCLUSION..............................................................................................................................13
REFERNCE...................................................................................................................................15

INTRODUCTION
Digital media platforms are playing a very major part in ensuring every day
communication with the target customers for all organisations (Ahmed, 2017.). With the advent
of technology social media growth has taken place as number of users are increasing on a daily
basis of such platforms. This reports is based on developing a understanding of various
challenges and impact of social media platforms on hospitality industry. Various key digital
platforms, channels and its effect on organisations which are part of hospitality industry. There is
a critical assessment of Hilton hotel and a comparison is made of its digital presence. There is
development of a plan for supporting digital marketing initiatives and capabilities in luxury
business division. Further there are key methods which are used for evaluating effectiveness of
various digital marketing activities of a organisation.
TASK 1
Environmental analysis for digital presence of the company with focus towards opportunities,
challenges addition to likely impacts the digital environment of sector.
The internet development has lead to creation of a opportunity for social media in which
there is participation of social media forums, increased communication channels and sharing of
information together with large number of people (Ali, Murphy and Nadkarni, 2014). This has
lead to creation of a opportunity in which there is sharing of information with large groups and
large number of people instantly. Hilton is a popular brand that works in hospitality sector and
provides its services worldwide. In recent times, administrators of the entity have hired digital
marketing head who have responsibility to analyse environment situations and accordingly
develop a report about digital marketing at the organisation. For this, the digital marketing head
has conducted environmental analysis so to emphasis on opportunities, challenges as well as
impacts that digital environment posses within hospitality industry.
Drivers of digital marketing opportunities
Digital marketing opportunities are said as the opportunities that a company can grab to
promote the business digitally. Moreover, there are various drivers which provides vast digital
marketing opportunities to a business. The one of key driver that provides digital marketing
opportunities is technology. In present era, technology is advancing rapidly and continually
(Hua, 2016). Innovation level addition to technological awareness are technological dimensions

which digital marketing officer of Hilton has analysed for getting knowledge about latest
techniques and emerging trends so to adopt them and perform successful marketing practices.
When members of companies working in hospitality sector have proper knowledge about
market and various technologies then they reduces making payments on implementing irrelevant
or obsolete technologies that further impacts positively within digital situations of hospitality
industry. By using effective technological means, managers of Hilton analyses digital marketing
environment on various platforms and accordingly grabs opportunities to promote the business.
The business entity such as Hilton has competent information technology department which have
personnel with huge knowledge related to widely used digital techniques with adoption to which
they grabs opportunities for reaching wide located customer and serve them with their offerings.
For example, using digital technological tools, Hilton managers can present its offers in
attractive and innovate manner through which they can grab opportunities to attract diverse
number of customers and satisfying their needs for hospitality products or service contexts.
However, There are situations when technology becomes obsolete in minimum duration or new
technologies are launched that build a scenario of challenging situation for Hilton as it causes
burden on the company for spending huge in advancing technologies for remaining in sector.
The next driver of digital marketing opportunities is understanding consumer insights.
In present duration, digital technology has gained various improvements and also provides huge
aspects in which Hilton approaches to customers and satisfies their needs. By properly
understanding customers insights, various opportunities are grabbed for marketing the
organisational products online and influencing customers to make purchase. Moreover, using
online surveys and reviewing statistics data digitally helps selected firm to gain insights about
customers viewpoints and preferences that they wants. With this, opportunity to increase the
customer base and satisfaction of them can be enhanced that will lead in gaining sustaining
position in competing market. When all workforce of the institution that works within hospitality
industry understands consumer insights then they can offer suitable products to potential clients
that will impact positively on various digital circumstances of the respective sector. At same
time, various challenges including tough competition are faced by companies in such industry as
all the business that performs activities compete with others so that they maximum opportunities
are grabbed by them and they can lead sustaining and dominating positions that creates