Digital Marketing in Hospitality Industry

Unit – 24
Hospitality
Digital
Marketing

EXECUTIVE SUMMARY
This project is based upon Marriott Hotel for being an American multidimensional varied
hospitality industry that manage and contract with broad collection of hotels and resorts in lodging its
facilities. In this project digital marketing concepts is discussed with its online and offline
promotion. It further identifies key elements of hospitality customer trends and insights for its
growth with various uses of digital tools such as OTAs and building customer relations. The
project evaluates development of e-commerce and digital marketing platforms for designing
plan with its vision, mission, objectives and strategies to improve capabilities through SWOT
matrix. It also explains the importance of Omni-Channel marketing with application of
performance management techniques for digital marketing plan.

Table of Contents
EXECUTIVE SUMMARY........................................................................................................2
INTRODUCTION......................................................................................................................4
TASK – 1...................................................................................................................................4
P1. Discuss the concept of digital marketing with its online and offline promotion.............4
P2. Identify key elements of hospitality consumer trends and insights for its digital
marketing growth....................................................................................................................6
TASK – 2...................................................................................................................................6
P3. Analyse the various digital tools used by organisation....................................................6
P4. Evaluate development of e-commerce through digital marketing platforms...................7
TASK – 3...................................................................................................................................8
P5. Design digital marketing plan and strategy for improving capabilities...........................8
P6. Explain the importance of Omni-Channel marketing......................................................9
TASK – 4.................................................................................................................................10
P7. Determine various performance management techniques for digital marketing plan. . .10
P8. Present actions in hospitality industry that can improve digital marketing performance
..............................................................................................................................................10
CONCLUSION........................................................................................................................11
REFLCTIVE SUMMARY.......................................................................................................11
REFERENCES.........................................................................................................................12

INTRODUCTION
The hospitality digital marketing is described as source of online promotional channel
which does not cost high for manufacturers for signing at various applications through
electronic gadgets. This process creates high prospect for company to provide advertisement
at large scale by enlarging its customers to attain high profit-margins. This project is based
upon Marriott for being an American multidimensional varied hospitality industry that
manage and contract with broad collection of hotels and resorts in lodging its facilities (Atwal
and Williams, 2017). This project analyse the concepts of digital marketing with its online
and offline promotion. It further identifies key elements of hospitality customer trends and
insights for its growth with various uses of digital tools. The project evaluates development
of e-commerce and digital marketing platforms for designing plan with its various strategies
to improve capabilities. Additionally, it explains the importance of Omni-Channel marketing
with application of performance management techniques for digital marketing plan.
TASK – 1
P1. Discuss the concept of digital marketing with its online and offline promotion
Digital Marketing:- It refers as most important activity for managers of Marriott
Hotel to increase their sales through pertaining their promotional channel with online media.
The directors of hospitality industry aim to build brand awareness and positioning through
electronic methods for enlarging customers.
Role of digital marketing in hospitality industry:-
 Higher revenues:- The managers of Marriott Hotels are highly beneficial in
increasing their revenue by developing attractive advertisements for positioning hotels
in mind of target market (Azarmi and et.al., 2018). This results in extending their
customers for attaining high profit-margin to remain steady at global market.