Hospitality Entrepreneurship

This report focuses on the entrepreneurial organization of Uber Technologies, exploring its history, growth, and development. It discusses the different schools of thought related to entrepreneurship and the emerging trends that will impact the business in the future.

Running head: HOSPITALITY ENTREPRENEURSHIP
Hospitality Entrepreneurship
Name of the student
Name of the university
Author note

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Table of contents
Introduction................................................................................................................................2
Brief history...............................................................................................................................2
Entrepreneurial schools of thought............................................................................................3
Emerging trends.........................................................................................................................4
Conclusion..................................................................................................................................5
Reference list..............................................................................................................................6

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Introduction
Entrepreneurship can be described as a process of designing and launching a new
business. The people who creates the business are known to be the entrepreneurs.
Entrepreneurship can be stated as the capacity and the willingness in order to develop and
organize a venture in business to make profit . The report mainly focuses on the
entrepreneurial organization of Uber. The first part of the report mainly aims to focus on the
history, growth and the development of Uber. The next part of the report refers to the
entrepreneurial schools of thought that relates to the growth and establishment of the business
organization, Uber Technologies. The report also focuses on the current emerging trends
which will be seen as an opportunity for the business (Elliott, 2015). Both the technological
trend and the consumer trends will have an impact on the organization in the future. From
this report it can be found out that how a lot of technological change will be profitable for the
business.
Brief history
Uber Technologies Inc, also known as Uber is a taxi cab, peer to peer ridesharing and
transportation network company. The headquarter of Uber Technologies is located in San
Francisco in California operating in 785 metropolitan areas worldwide. Uber was founded in
2009 by Garrett Camp and it was known as UberCab. The disruptive technology of Uber and
its explosive growth made it one of the most fascinating companies emerging over the past
decade. The ten-year-old company grew to become one of the highest valued start-up
company. However, Uber have been subjected to various protests and legal actions which
also includes criminal investigations. UberASSIST, UberAUTO, UberBLACK and
UberBOAT are some of the different levels of service (Alley, 2016). Uber technologies is
known to be an online transportation network company operating Uber app allowing the

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customers for a trip through smartphones. The software program then sends the driver of the
Uber nearest to the customer which will also alert the driver to the location. Uber is also
believed to be in a continuous process of evolving and innovating new technologies and also
bringing new benefits for the customers.
Entrepreneurial schools of thought
The school of thought is described as the body of literature which is usually used by
author. There are two views of the school of entrepreneurial thought includes both macro and
micro view. The financial or capital school of thought comes under the view of
entrepreneurship which is termed as macro. The foundations of the financial school of
thought works on that process which usually seeks capital and also states the search for the
start up. Securing the venture capital is very important for the development of entrepreneurs.
It states that the search for start-up along with the capital growth should be in focus
completely since working on venture capital is very important for the developing
entrepreneurs. In the financial school of thought the entire entrepreneurial venture can be
seen from the viewpoint of financial management (Foss & Saebi, 2017). The financial school
of thought also relates to the business of Uber. An example of financial school of thought is
Uber had to focus on securing capital for its development. Under the macro view there are
presence of four schools of thought which are the financial or capital school of thought,
displacement school of thought, social and cultural school of thought and also comprises of
the ecological school of entrepreneurial thought. On the other hand, entrepreneurship which
has the macro view includes the factors which relates to entrepreneurship and are also
includes that part which comprises the internal locus of the control. There is presence of three
schools of thought under the micro view of the schools of entrepreneurial thought which
includes entrepreneurial venture opportunity school of thought and the strategic planning
school of thought. One of the school of thoughts that relates to the growth and establishment

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of Uber is the venture opportunity school of thought. This particular school of thought aims
to focus on the opportunity aspect in case of venture development. This particular school of
thought relates to the growth of business of Uber as Venture capital are those finances for the
startup companies that are believed to have a long term growth potential. An example can be
the development of new concepts for Uber. New technologies that Uber will be using in
future along with implementation of venture opportunities. The exploration of innovative
ideas, developing new concepts along with implementing new venture opportunities are some
of the significant interest areas for the school. According to the venture opportunity school of
thought, it is very important to develop the correct idea at the exact point of time as for the
exact market is the main key to the success (Chittora, 2017). A development which came
from this particular school of thought is the pathways principle. New kind of opportunities
will increase that will put entrepreneurs in the different directions. One of significant factor is
to able to recognise the opportunities which will rise and implementation of necessary steps
should also be taken (Elliott, 2015).
Emerging trends
One of the emerging trends that will affect the growth of the business of Uber in the
future is the change in the technological trend. New technologies and the business models can
change the future of the cab industry. According to the forecasts made by the researchers of
the Stanford University, it is believed that the use of artificial intelligence can ensure a lot of
safety and will also produce innovative ideas. In the next coming years Uber will try to
minimize its cost by going driverless. In case when Uber goes driverless, it can be seen as an
opportunity because it will minimise the cost a lot. It will be also considered much safer
when compared to the manual cabs as the rate of accidents will decrease by more than eighty
percent. It can also have the aero transportation service in the future. As Uber has a huge
customer base which is increasing every year, aero transportation will bring huge profit.

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Using of the artificial intelligence will definitely help Uber to grow. In the coming years,
Uber can definitely join the aeroplane sector which will help them in bringing better
outcomes along with huge innovation in the field of the sector of aeroplanes (Alley, 2016).
Another trend that can be seen as the opportunities for the business in the cab industry is the
changing of the preferences of the consumer. In the coming years the changes in the
preferences of the consumers and the conditions of the environment will reshape the
automotive industry. Ride sharing can be seen as the consumer trend which can be seen as a
rising trend in the future. In the coming decade, there will be decrease in the ownership of
vehicles and people will be more interested in the ride sharing. In the modern age of digital
world, consumers will be highly interested in sharing rather than owning a vehicle (Foss &
Saebi, 2017). This is the reason behind increase in the proportion of cars in road in the near
future. As there will be an increase in the urbanization in the near future with the rapid
urbanization there will be also rise in the workforce which will also lead to rise in incomes. In
the coming future the macroeconomic and the demographic trends will make the rides much
cheaper for the passengers. However, government intervention in the industry can also help
Uber for gaining profit.
Conclusion
In order to conclude it can be said that the report which mainly focus on the emerging
trends that will help in the growth of the business organization of Uber Technologies. the
report also shows how the various entrepreneurial schools of thought relates to the
establishment and growth of the American organization. The entrepreneurial trait school of
thought, the venture schools of thought and the financial school of thought relates to the
growth and establishment of Uber. The two new growth strategies which the organization can
implement in the future is adopting for driverless cabs as it can minimise the cost of
production and also using technologies such as 3D printing which can make the construction

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a lot easier. Collaborating with other companies, Uber can also use more such innovative
strategies in the near future in order to earn more profit. Thus, it can be said that change in
the emerging trends which includes social, consumer and technological change will benefit
Uber highly in the long run.

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Reference list
Alley, J. K. (2016). The Impact of Uber Technologies on the New York City Transportation
Industry.
Brooks, J. D., Subrahmaniyan, N., Miller, B. W., Liu, A. M., Groshong, H., Oman, C., &
Houpt, P. (2017). Human-Centered Automation Design: An Application to In-Cab
Rail Technology (No. 17-05900).
Chittora, S. (2017). Home Automation System.
Dubal, V. B. (2017). The Drive to Precarity: A Political History of Work, Regulation, &
Labor Advocacy in San Francisco's Taxi & Uber Economics. Berkeley J. Emp. &
Lab. L., 38, 73.
Elliott, R. E. (2015). Sharing App or Regulation Hackney: Defining Uber Technologies, Inc.
J. Corp. L., 41, 727.
Foss, N. J., & Saebi, T. (2017). Fifteen years of research on business model innovation: How
far have we come, and where should we go?. Journal of Management, 43(1), 200-227.
Kavadias, S., Ladas, K., & Loch, C. (2016). The transformative business model. Harvard
business review, 94(10), 91-98.
Laetz, K. R. (2018). U.S. Patent No. 9,984,574. Washington, DC: U.S. Patent and Trademark
Office.
Srnicek, N. (2017). The challenges of platform capitalism: Understanding the logic of a new
business model. Juncture, 23(4), 254-257.
Truong, M., Purdy, D., & Mawas, R. (2017). U.S. Patent Application No. 14/793,593.