Entrepreneurship in Context of Uber Technologies Inc

Running head: ENTREPRENEURSHIP IN CONTEXT
Entrepreneurship in Context
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1ENTREPRENEURSHIP IN CONTEXT
Executive Summary
Entrepreneurship is the capability of developing and managing a business venture along with its
risk towards gaining high level of business profit through innovation and creativity. This study
has evaluated entrepreneurship in the business context of of Uber Technologies Inc. The study
has described the history of Uber through describing its establishment, growth and development.
The study has discussed the two entrepreneurial schools of thought in terms of Strategic Planning
School of Thought and Displacement School of Thought, which are related to growth of Uber.
Apart from that, the study has also discussed three emerging trends in terms of consumer trends,
political trends and technological trends, which can major influence on the business growth of
Uber’s Industry. Furthermore, based on the identified trends, the study has proposed market
expansion strategy, product expansion strategy and diversification strategy towards increasing
the marker share of Uber.

2ENTREPRENEURSHIP IN CONTEXT
Table of Contents
1.0 Introduction................................................................................................................................3
2.0 Definition of Entrepreneurship..................................................................................................3
3.0 History of Uber..........................................................................................................................3
4.0 Entrepreneurial Schools of Thought..........................................................................................5
4.1 Strategic Planning School of Thought...................................................................................5
4.2 Displacement School of Thought..........................................................................................6
5.0 Emerging Trends.......................................................................................................................7
5.1 Consumer Trends...................................................................................................................7
5.2 Political Trends......................................................................................................................7
5.3 Technological Trends............................................................................................................8
6.0 Growth Strategies......................................................................................................................8
6.1 Market Expansion..................................................................................................................8
6.2 Product Expansion.................................................................................................................9
6.3 Diversification.......................................................................................................................9
7.0 Conclusion.................................................................................................................................9
Reference List................................................................................................................................11

3ENTREPRENEURSHIP IN CONTEXT
1.0 Introduction
Entrepreneurship defines development of new business along with its risks towards
gaining high level of business profit (Carraher and Paridon 2015). The study will describe
entrepreneurship in the business context of Uber Technologies Inc. The study will discuss a brief
history over Ober. The study will also discuss two entrepreneurial schools of thought, which is
related to the establishment and growth of Uber. Apart from that, the study will also discuss the
three emerging trends, which can have major impact on the industry of Uber in future.
Furthermore, based on the identified trends, the study will also propose three new growth
strategies, which Uber can opt for gaining increasing market share in future.
2.0 Definition of Entrepreneurship
Entrepreneurship defines a complex term, which simply defines running own business.
According to Carland, Carland and Carland III (2015), entrepreneurship is the capacity of
developing, organizing and managing a business venture along with its risks towards making
business profit. The practice of entrepreneurship is always inclined towards perceiving new
business opportunities and exhibit positive biases in the perception. On the other hand, Bruton et
al. (2015) opined that the pro-risk taking attitude of entrepreneurs makes them more likely to
exploit new business opportunities and innovation. The entrepreneurial spirit is actually related
to risk taking and innovation, which is highly important a business towards getting success in
ever-changing and increasingly global marketplace.