Hospitality Entrepreneurship | Study

HOSPITALITY
ENTREPRENEURSHIP

Hospitality Entrepreneurship 1
Contents
Introduction............................................................................................................... 2
History of Uber.......................................................................................................... 2
Entrepreneurial schools of thought and its concern with Uber.................................................3
Two emerging trends having impact on Uber......................................................................4
Two emerging trends as opportunities...............................................................................4
Conclusion................................................................................................................ 5
References................................................................................................................ 6

Hospitality Entrepreneurship 2
Introduction
Entrepreneurship is the capability and readiness to advance, establish and run a
business enterprise along with taking risks to manage profits. The entrepreneurship spirit is
characterized by innovation and risk-taking. Entrepreneurship has a great role in the ever-
changing and progressively competitive international marketplace. The entrepreneurship is
having equal significance in the hospitality industry. It is even disrupting the traditional ways
of doing business by innovative solutions and resulting in nurturing entrepreneurial thinking.
The hospitality companies inspiring entrepreneurial employees to convey innovative change
from within. It focuses on desire, inspiration, and skills as traits required to start and sustain
an effective business.
History of Uber
Uber is a ride-sharing organization that inspires everyone to start making money with
their vehicle. It makes possible affordable rides for the citizens. Uber was set up in 2009 by
Travis Kalanick and Garrett Camp and it soon became a global brand. The company is having
operations in 300 cities across 6 continents. Uber enables customers to book a cab by the app.
Uber has substituted the old public conveyance services into the on-demand taxis service.
When it is focused on Uber, it has raised almost $11.5 billion from 2009 to 2016 (Space
Technologies, 2018). The company completes forty million rides every month which is over
77% of the US ride-hailing sooq (Dudley, Banister & Schwanen, 2017).
Uber is dominating the taxi industry around the globe. The quick expansion of Uber
worldwide has enabled to quickly gain an audience before even the advancement of any
competition. The company even sustained to companion with and attain outlay from giant
brands like Budweiser. Such a business resulted in optimistic recognition. Such collaboration
was admired for forwarding rational drink driving cognizance ingenuity in which Uber
operators were given a permitted ride on New Years' Eve 2016. The company even offered
promotion codes which enabled operators to propose their supporters free trips. The usage
rate of Uber has skyrocketed over time (Glöss, McGregor & Brown, 2016). Moreover, Uber
has capitalized on international marketing strategies to broaden the customer base. Uber app
functions differently in the different nations. For instance, the Uber app in Africa enables
customers to make case payments as the culture there is uncommon to use the card. It also
enables African clienteles to crack Uber before choosing in for the card sum choice. Uber has