Unit 1: The Contemporary Hospitality Industry (GB)

Unit 1 The
Contemporary
Hospitality Industry

Table of Content
 INTRODUCTION
 PESTLE Analysis
 Evaluation of impact of external factors on the development of organisations
 SWOT analysis and decision-making process
 Current and potential trends in the hospitality industry
 An evaluation of the ability to develop products and services that will meet
current trends

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 Evaluation of how external factors impact on current and potential trends
 Conclusion
 References

INTRODUCTION
 This presentation aims to analyse the internal and external factors that gives an impact on
development of an organisations. This can be done with the use of PESTEL analysis model or
framework.