Hospitality Industry: Impacts of External Factors and Current Trends

Hospitality Industry
TASK 3&4

TABLE OF CONTENT
• Introduction
 PESTLE analysis
 SWOT analysis
 Evaluate impacts of external factors on development of organisations operating
 Implications of current and potential trends in the hospitality industry
 Ability of a specific hospitality business to develop products
 How external factors impact on current and potential trends
 Conclusion
• References

Introduction
In a current scenario, hospitality industry is one of the growing
industry that focus on fulfilling customers needs by providing
them quality services. It provide various services related with
travel and tourism, accommodation, theme park, lodging and so
on as per consumers demand. Company whose operate in
hospitality industry focus on satisfying customers demand that
help them in improving their competitive performance at
market place

PESTLE Analysis
PESTLE analysis is one of the important aspect or framework
that help in analysing external factors that directly affect the
organisational activities.
Political: It is one of the important factors that influence
organisational activities in both positive and negative manner.
Economical: This factor is also play a significant role in
business in which Hotel IBIS London develop their menu and
services as per buying power and economic condition.