Emerging Trends in the Hospitality Industry

This report discusses the leadership styles followed by Premiere Inn, evaluation of organizational responsibility and responsible leadership, benefits of CSR and social media in the hospitality industry.

Emerging Trends in the
Hospitality Industry
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Table of Contents
Introduction.....................................................................................................................................3
Main Body.......................................................................................................................................3
Leadership styles followed by Premiere Inn...............................................................................3
Evaluation of Organisational responsibility and responsible leadership in hospitality industry
.....................................................................................................................................................6
How CSR offers advantages to the Premiere Inn as well as to the government and civil
society.........................................................................................................................................9
Critically judge the benefits of social media and its related risks.............................................10
Conclusion.....................................................................................................................................12
References.....................................................................................................................................13
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Introduction
Hospitality industry stated as a different type of businesses and services that are directly
or indirectly linked to offer the satisfaction to the customers. It involves various industries within
themselves like food and beverage industry, travel and tourism industry etc. In this report, the
considered organization is Premiere Inn. The suitable leadership styles that is followed by this
hotel industry is discussed with an appropriate justification. The evaluation of the concepts such
as Organizational responsibility and responsible leadership are explained in the below report
with the context of Premiere Inn(Bavik, A., 2019). In the given below report, it has also been
determine that How the Corporate social responsibility of the Premiere Inn offers advantages to
the company. At last the benefits of social media as well as the risks associated with it are
discussed in this report in the context of the chosen organization.
Main Body
Leadership styles followed by Premiere Inn
Leadership is the capacity of an individual or a collection of people to provide guidance
to the members of the company or to the followers. Leaders are observed and required in
maximum factors of society, from enterprise to politics to community primarily based totally
organizations. An effective leader must have these skills such as good communication skills,
interpersonal skills, management skills, self confidence etc. Leaders has the quality to improve
others and themselves in order to do the correct activities. It is all about making a plan to set the
direction, create something unique and build an inspiring vision. Leadership traits depicts the
qualities of an individual that help them to become an effective leader(Jameel, A.S. and Ahmad,
A.R., 2020). It overall helps the various industries managers to motivate their employees and
workers and provide a proper guidance as well as improving the whole workplace. The different
traits required to be an effective leader are discussed below: - Effective communicator: - Leaders must be extremely good communicators and capable
of genuinely and concisely provide an explanation for different troubles and solutions. In
addition, leaders are also capable to talk on different kinds such as person to person or
through the phone, email, etc.
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 Self motivated: - Leaders are said to be self motivated and are being capable to grab the
goals that are set up by them. This trait helps the leader to conduct the operations in much
more effective way. People oriented: - The effective leaders are normally people oriented because they have
the capabilities to involve the other individuals in the workplace at the time of making
decisions. This trait enables the leaders to motivate and energize the followers or the
members of organization(Roibu, S.G., Nica, A.M. and Hornoiu, R.I., 2019). Confident: - This trait must to have in the leaders because they have to make an effective
and tough decisions for an organization. It moreover helps them to make tough decisions
in the worse situations. This trait also enables the leaders to inspire other individuals and
in conducting effective communication. Long term thinkers: - A leader should have a long vision to maximize the opportunities
for an organization. They should make a real and defined goals that be can achievable
and which will help the company to improvise its operations. Continuous change in an
organization or adapting new techniques are very beneficial for the firm and this trait
makes it able for the leader to accomplish it.
 Emotionally stable: - Leaders has to be emotionally stable in order to guide their
followers. They must have control on their behaviour which moreover will help them to
manage the stress and frustration.
Different types of leadership style are discussed beneath:-
Authoritarian leadership: - This leadership style enables the leaders to impose various
expectations and describe the outcomes. The leaders who are following this leadership style has
to focus on making an effective decisions that other individual are expecting to follow rather
than focusing on the collecting the input from their team members. It is considered as an
effective method in time constrained periods and successful when a leader is the most
intellectual in the whole team(Radwan, H.R.I., 2020).
Advantages:
 It can be used to reduce the time in making the crucial decisions.
 The command may be very clearly express to their followers.
 The mistakes in implementing the plans can be reduced by this leadership style.
 This leadership style also makes it able to provide a consistent result.
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 It helps to reduce the stress of the followers by leaders by making the decisions
effectively.
Disadvantages:
 This leadership style may reduce the innovation and creativity of employee.
 It reduces the input of groups in the operations.
 It also reduces the energy and motivation of the team members of group.
Democratic leadership: - It is also known as participative leadership that gets the
followers to do what they want to do. It basically motivates the people by encouraging them to
take participation in the process of decision making. The leader who follow this leadership style
has the authority to approve the decision of the team or to make the final decision. This
leadership style is seen from private or government organization to schools or
universities(Türkmendağ, Z. and Tuna, M., 2021).
Advantages
 The innovation and creation done by the individuals are encouraged.
 It helps to conduct collaboration which provides the best solutions for complex problems.
 The outcomes are supported by the majority of individuals.
Disadvantages
 This leadership style can create some kind of confusion and delays.
 The team members here may have limited intellectual individual to contribute fully in the
company.
 It can cause a lack of focus and direction.
Coaching Leadership:- This leadership style helps to provide direction to the individuals
which moreover helps them to utilise their abilities to ascertain their potential. This style majorly
depends upon the ability of leaders to direct and support the people. The leaders will provide the
direction to the team members in order to develop the skills and this process usually takes time
but it provide better communication skill to offer feedback on the person performance(Luo and
et. al., 2019).
Advantages
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 It enables the two way collaboration as well as communication.
 It helps to improvise the skills in order to perform at the best.
Disadvantages
 It does not lead the leaders to provide the effective and efficient results.
 It requires a lot of time and patience.
Collaborative leadership: - This leadership style is majorly focused on energizing the
person to work together and conduct an effective work. The purpose of this style is to increase
the collaboration with some other teams as well as departments(Ulker-Demirel, E. and Ciftci, G.,
2020).
Advantage:
 It helps to develop and build a trust within the industries.
 It strengthens the relationship between two or more teams.
Disadvantages
 It has the potential to make a conflict between the leaders.
 It may lead to obscure in the responsibilities and roles.
From the above different style of leadership it has been analysed that Premiere Inn uses
the authoritarian leadership which enables the leaders of Premiere Inn to convey their thoughts
clearly to the workers. This leadership style also helps the leaders of Premiere Inn to decrease he
time in making effective decisions and makes it able for them to reduce the stress of the workers
by making decisions effectively and efficiently.
Evaluation of Organisational responsibility and responsible leadership in hospitality industry
Organisational responsibility
It states the responsibilities that the companies must strictly follow in order to conduct an
effective and efficient performance in an organization(Cabral, C. and Jabbour, C.J.C., 2020). It
involves a large area of practice in which it includes sustainable business, social performance,
social responsibility and organizational citizenship. This concept believe in balanced approach
which moreover help to ensure the organization that the operations are conducting effectively
and it provides to majority of the people. It is considered as describing the policies and actions
that are taken into the account of stakeholders expectations and the triple bottom line of
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environmental, social and economic performance(Franzidis, A., 2021). The policies of
organisational responsibilities differs from other organizations but uniformly adhere to the same
principles. The Various organizational responsibility in the context with the considered
organisation Premiere Inn is discussed below:-
Strategic Responsibilities: - These responsibilities are taken into consideration by the
Premiere Inn in order to conduct an effective and efficient function of the operations. It involves
various the below steps:-
 Step 1:- The first and foremost step in strategic responsibility is make a clear vision and
the values that are directly or indirectly related to responsibility.
 Step 2:- After creating a vision the next step Premiere Inn does is identify the
expectations through different stakeholders dialogue and rank it accordingly.
 Step 3:- The next step for the Premiere Inn is to create an effective openings that are
merged with the strategies of corporate industries.
 Step 4:- After developing a initiatives, Premiere Inn must focus on providing the
training to the employees in order to raise the internal awareness.
 Step 5:- The next step after creating the internal awareness is that the Premiere Inn
should implement the tool of strategic responsibility in conduct their operations or
activities. By measuring the each employee input helps the organization to reward them
according to it. Step 6:- It is the last step of organisational responsibility in which the Premiere Inn must
report the status of stakeholders dialogue and the implemented initiatives.
Economic performance: - This element basically describes the accomplishment of
economic objectives such as a satisfactory balance of payments, growth, stable inflation and low
unemployment(Russen, M., Dawson, M. and Madera, J.M., 2021). Premiere Inn depicts its
economic performance by the following indicators:-
 The growth in their short term and long term profit.
 The growth in the wealth of investors and owners.
 The improvement in the productivity as well as the operations in the company.
Various methods to improve the economic performance are discussed below:-
 By creating a clean and safe working environment.
 By providing training and learning opportunities to the employees.
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 By treating each and every employee equally and fairly.
Social performance:- It basically states that the conversion of the mission of Premiere
Inn into a reality. These performances can be increased from the following ways:-
 By preserving and fostering the health.
 By respecting the cultural heritage and social customs of other organizations.
Environmental performance:- It refers to the effects of business activities and operations
in the environment(Self, T.T., Gordon, S. and Jolly, P.M., 2019). These performance of Premiere
Inn can be increased by the following ways:-
 By consuming less natural resources, it increases the environmental performance of the
company which moreover helps Premiere Inn to create a good brand awareness.
 By monitoring the on going environmental impact of operations and control it
accordingly.
 By using the natural resources effectively and efficiently through better energy
management.
Responsible leadership
This leadership is all about creating the business decisions which are sustainable and can
be taken into the interests of shareholders, suppliers, clients, employees etc. The responsible
leaders are perfectly suit the role and fulfil their duties by being ethical towards the work and be
standard with moral in respecting their team members and other stakeholders. They are very
responsibilities in their roles as they have to come forwards in accountability for the result and
face the consequences of their actions and behaviours. In context with considered hospitality
industry Premiere Inn leaders must present in the hospitality industry to make informed
decisions with considering rules and regulations, showing morals and try to give a positive
nature in group and many more(Chu, S.C., Deng, T. and Cheng, H., 2020). This leadership style
must be considers and merged its internal and external system in an effective manner by not
violating any law. The various elements of this leadership style is discussed below:- Direction:- It states that the managers of Premiere Inn should provide the direction to the
employees in achieving the same goals and objectives. All of the team members must
have an understanding about the agenda of the team and their strategies and values to
accomplish the goals.
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 Engagement:- The senior managers of Premiere Inn has to work on encouraging their
employees to conduct the activities and work in an effective and efficient manner. The
leaders or the mangers of this organisation must work on engaging the employees with
each other and conduct a better team work. Alignment: - The leaders of Premiere Inn must work on creating a clear understanding
about the roles and responsibilities of the team members(Horng and et., 2018). The senior
managers should work on realizing the importance of interdependencies between the
team members.
 Renewal: - The leaders must encourage the team members of Premiere Inn in adapting
the new learnings and culture. This element states the good communication of
information and the activities as well as decisions in context with the strategies of teams
and values.
How CSR offers advantages to the Premiere Inn as well as to the government and civil society
CSR Stands for Corporate Social Responsibility in which the policies and principles
undertaken by the company has some influence on the world. It is considered as a management
companies in which an organization environment and social concerns are integrated in the
businesses operations. The hospitality industry involves various industries which are run by the
people, who has the quality to make additional profits. The various CSR strategies conducted by
Premiere Inn are given below:-
 This company chooses those activities that will help them in future to gain profits and to
accomplish the goals effectively(Kallmuenzer, A., 2018).
 Premiere Inn focuses on the safety and health of employees as well as the guests that
moreover helps the company to complete the activities effectively and efficiently.
The benefits CSR offers to the Premiere Inn is written down below: -
Employee engagement: - A research has proved this that CSR activities has a great
impact in increasing the engagement of employees. This element helps the Premiere Inn to
increase the performance of its activities which moreover can increase the profitability of the
company.
Positive relationships: - CSR activities conducted by Premiere Inn helps the company to
build public trust which moreover creates a sense of community among the customers. It also
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enables the company to attract more customers and makes the employees more proud which
moreover increase its profits.
Sustainability: - The main thing that CSR does is that it help the Premiere Inn to become
more sustainable(Zhao, H. and Guo, L., 2019). The evident way to become socially responsible
for the companies is to reduce the emissions of carbon and start to use the renewable energy. In
context with Premiere Inn it became socially responsible by not wasting the useful resources and
using renewable resources. The implementation of this element can save a significant amount of
money of the company.
Enhances personal and professional growth: - When Premiere Inn implements a system
which moreover increases the CSR activities enables the employers to donate and contribute to
the society.
Critically judge the benefits of social media and its related risks
Social media is basically the collective term for the applications and websites that basically
focuses on the content sharing, collaboration, community based input and interaction. In context
to organisation, the individuals uses social media for the purpose to interact and stay in touch
with the various communities, friends and family. The social media is considered to be important
communication tool with worldwide and locally for the purpose to spread, share and create
information. In context to social media, it provides various benefits which involves the
following:
Increases Brand Awareness: The concept of social media helps in increasing brand
awareness and also helps in grabbing the attention of the target consumers and also increasing
brand visibility( Cho, Li and Goh, 2020).
Building Relationships : In context to social media, it basically involves the activities in
relation to establishing connection with various individuals. In addition to that it helps in
building effective relationships. In context to hospitality organisation, it helps in enhancing
connection with the role models, colleagues, role models and mentors.
Improving Customer Experience: With the help of social media and various social
media tools, it helps in improving the customer experience and helps in establishing interaction
with the customers. The use of social media helps in impressing the target customers and
maintaining organisation’s respected reputation and also helps in solving queries.
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In context to social, though it offers various benefits and opportunities but it is also
associated with a lot of risks. In context to social media it involves the following risks and
disadvantages:
Fear of missing out: Due to social media, FOMO has been around and the various social
media platforms such as Instagram and face book results in impacting the self esteem of
individuals and trigger anxiety(Ruiz-Palomo, D., León-Gómez, A. and García-Lopera, F., 2020).
Anxiety and Depression: In context to social media, the individuals need to face to face
contact to be mentally healthy. When human beings interact eye to eye contact it helps in
boosting the mood faster and reducing the stress. As per the studies, it is analysed that social
media and its use affects the mental and physical health of individuals leading to depression and
anxiety issues.
Inadequacy about the appearance and life: In context to use of social media, it results in
making individuals insecure about their looks and physical appearance. The stories and regular
posts basically depicts the perfect life which is actually not true and this results in making
individuals feel insecure about their own lives and physical appearance( Adobor, H., 2019).
Isolation: The increase use of social media results in making individuals feel lonely and
depressed. According to the various studies, it has been analysed that use of social media
applications such as Instagram, Facebook and Snap chat increases the feelings of loneliness. The
reduction in the usage of social media helps the individuals in improving their overall well-being
and making them feel less isolated and lonely. The use of social media involves sharing endless
selfies which results in distancing a person from real life connections and creating a unhealthy
self intendedness.
From the above risks it has been analysed that Premiere Inn has a risk of inadequacy
about the appearance. Due to not using it properly of social media it may decreases brand
awareness of the company. This has a directly impact on the growth of the company and their
profitability(Martínez, P. and Nishiyama, N., 2019). The company must consider this risk and
analyse it in order to overcome from this risk which has a great effect on the revenue of the
company. The major element associated in this risk is that if the competitors has used the social
media platforms much effectively than the Premiere Inn. It may be a great disadvantage for the
company to not creating a good brand awareness by using today social media platform. Today all
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the companies are majorly using the social media platforms to increase its awareness among the
targeted customers by collaborating with the celebrities and influencers.
Strategies used for minimizing this risk
To minimize these above risks the must effective way is to analyse the importance of
social media for the Premiere Inn. The risk of inadequacy about the appearance can be reduced
by the following techniques:-
Adjust privacy settings: - Premiere Inn must focus on changing the settings of privacy in
order to prevent the leakage of the safety documents from the system. Social media platforms
enables their users to make them allow a lot of things which can affect the privacy of the
user(Jung, I.N., SharUlker-Demirel, E. and Ciftci, G., 2020).
Aware of impersonators:- Impersonation can be giant issue when it starts to come on the
comments on the social media platforms. This may be a trouble for companies however,
networking sites are happening to require commenter's to go through an authentication process in
which they are identified as registered users or not.
Learn to effective use: - The social media handler of Premiere Inn must learn to use it
effectively. The learning of this person can help the company to use the social media much more
effectively which in turn helps the company to create its awareness among the customers.
Good Content: - A content is the thing that makes the social media handles to become
more famous. The user handle of the social media platform of Premiere Inn must upload the
content which is more impactful to become it famous. A content is what enables the company to
create awareness about the company, if the content is bad or unfavourable for the customers then
it may decrease the profitability and revenue of the company and if the content is good then it
will be good for the company(Adeyinka-Ojo, S., 2018).
Conclusion
From the above report, it has been concluded that hospitality industries uses various types
of leadership styles in order to conduct effective operations. Premiere Inn uses the authoritarian
leadership style which enables the leaders of Premiere Inn to convey their thoughts clearly to the
workers. This leadership style also helps the leaders of Premiere Inn to decrease he time in
making effective decisions and makes it able for them to reduce the stress of the workers by
making decisions effectively and efficiently. The evaluation of the concepts and the elements of
Organisational responsibility and responsible leadership are explained in the above report. This
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reflects that the it is very beneficial for the company to follow the organizational responsibilities
and responsible leadership to conduct an effective function of the activities. The importance of
CSR activities and its benefits to the Premiere Inn are also explained in the above report(Gordon,
S., 2020). At last, the benefits and the risks associated to the social media are discussed. It has
also been analysed that Premiere Inn has a risk of inadequacy about the appearance. Due to not
using it properly of social media it may decreases brand awareness of the company. This has a
directly impact on the growth of the company and their profitability. The strategies for these
risks are also discussed in the above report.
References
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rural hospitality and tourism destinations. Tourism Management Perspectives, 27,
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Adobor, H., 2019. Opening up strategy formulation: Benefits, risks, and some
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