Hospitality Business Operations and Classification

This assignment provides an analysis of the hospitality business world, its scale, and classification. It compares and contrasts chain hotels with independent hotels, highlighting their differences in operation, management systems, marketing, guest follow-up, and more.

hospitality management
Scale and Diversity of Hospitality
AUGUST 14, 2019
btec hospitality
British higher education

BTEC Level 3, 30 Credit in National Extended Diploma
Unit 1 : The Hospitality Industry
Assignment P1 : Scale and Diversity of Hospitality Industry
Assignment by: Jivan Puri
Assessor: Mr. Shombat Makhon
Date of issued: 10.07.2019
Dead line: 14.08.2019
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Table of Contents
1. ………………… Introduction of hospitality
2. ………………… Scale and diversity of hospitality
3. ………………… Hospitality sectors
4. ………………… Hotel
5. ………………… Chain hotel
6. ………………… Millennium Hilton Bangkok
7. ………………… Restaurant
8. ………………… Shunhe international bbq restaurant
9. ………………… Bar
10. ……………… Lost lake
11. …………….. Night club
12. ……………… Onyx night club
13. ……………… Contract food service
14. ……………… Emirates catering service
15. ……………... Membership club
16. ……………… Marriott membership club
17. ……………… Business event
18. ……………… Nepal tourism expo
19. ……………… Hospitality service
Hospitality industry
Hospitality means being friendly and welcoming to strangers or
guest to make them comfortable and convenient environment.
Hospitality industry is increasingly globalized business around the
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world. The world is become a globalized day by day and the
hospitality industry growing faster than ever before. It’s a strong
economy sources for country.
Hospitality market is all over the world. The market of hospitality
are hotel, food and beverages, bar, club and casino, cruise, travel
and tourism.
Hospitality is a universal business because its growing fasted and
link each to other business.
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Scale and Diversity of Hospitality
Hospitality industry is a worldwide industry and impact on our
global economy is significant, across the world. Most of the
country economy depend on hospitality and sources of economy
and It cover all around the world through the tour and travels,
hotels, airlines, cruise, club and casino, food and beverage
section, we can analyze through the size of industry, investment
in hospitality contribute in economy turnover, volume of employs.
Hospitality is a profitable business and its effect on international
influence. Example as per Marriott web site, Marriott international
is the largest hotel chain in the world. It has 30 brands with 7003
properties in 131 countries around the world. We can analyze
through the information scale of hospitality it indicates the size of
industry, investment in hospitality, contribute in economy for
different country, and volume of opportunity and employs that is
the one example of scale of hospitality because its cover around
the world.
Hospitality diversity means how its mix together and the variety
or range of the hospitality sectors. like hotels offer the different
kind of accommodation based on level and price example of
different kind of hotels like resort, motel, 5-star hotel budget
hotel. Restaurants provide the food and beverages service like
fine dining restaurant, fast food, food court, bar and nightclubs,
pubs, hospitality service like tour and travels (air transportation,
cruise, tour package), membership club like sports club, gym,
spa, health club. And event business like music event, concert,
program and meeting like conference, so that the hospitality
industry mixes together and divert in different way but that kind
of all activity is a hospitality diversity.
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Hospitality Sectors
The Hospitality industry is a fast-growing industry in the world. Its diverse in
different industry. The major part of hospitality is accommodation, food and
beverage, tours and travel, entertainment etc. its divers in different sectors
and verity this are.
 Hotels
 Restaurant
 Bar, pub and night club
 Contract food service
 Membership club
 Event business
 Hospitality service, tours and travel
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Hotel
Hotels is a commercial established organization, providing the lodging, food
and beverages, and other guest service activities. Hotel is a major part of
hospitality industry we can say it’s a backbone of hospitality. Hotel industry
categories based on its service, size, rating, location, market, theme of hotel,
and ownership.
 Resort
 Chain hotel
 Motel
 Homestay
 Commercial hotels
 Boutique hotel
 Budget hotels
 Luxury hotels
The hotel categories based on
 Service based on luxury hotel
 Size based on chain hotel
 Location based on motel and resort
 Theme of hotel – Boutique hotel
 Market based on commercial hotel
 Budget hotel and homestay based on ownership or independent
hotel.
Chain hotel
Chain hotel is series of hotel where hotel operated by one company in the
different location or worldwide. As per Glossary for Hotel Revenue
Management Terminology (Landman, 2019) ‘ a chain hotel is a hotel that is part
of a series or of a group of hotel operated by the same company or owner.
They can be total or partial owner of the hotel they manage their
administration, marketing, and promotion’.
Therefore, chain hotel operated by one company but they are different
location around the world build up service and facilities as per group
standard and handling by one operated group or management for marketing
and administration.
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In this assignment I would like to brief about Millennium Hilton Bangkok.
Millennium Hilton Bangkok
Millennium Hilton hotel operated by Conrad Hilton founded the hotel chain in
1919, opened in Dalla, texas. Millennium Hilton Bangkok operated by Hilton
group. Millennium Hilton located in center of Bangkok near the chao Phraya
river. In this hotel have 533 rooms and suites. They offer luxury rooms, and
suites room hotel operates its own shuttle boat, and provide the guest as a
complimentary service.
(sources www.za.kyak.com )
Room and Suites
As per millennium page website they have 3 categories room
 Guest room: guest room size is 34m2 / 366 sq. ft room with sweeping
river and city views, high speed internet, work desk, sofa and flat
screen TV, daily newspapers, fluffy bathrobe, fruit basket.
 Suites room: indulge in this modern 67m2 / 721 sq. Ft suite offering
panoramic river and city views, separate bedroom, living room and
working area with large desk. High speed internet, 2 LCD TVs, luxury
bathrooms with rain shower and advantage of executive lounge
access.
 Executive Rooms: Room size is 34m2 / 366 sq. ft room offering river
and city views. High speed internet, 32 – inch LCD TV, spacious
bathroom with rain shower and whirlpool, executive lounge,
complimentary buffet breakfast, and minibar.
Amenities and Service
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Millennium Hilton Bangkok offer the non-smoking room, in-door out-door
restaurant and, Buffet breakfast, electric safe locker, swimming pool, free
parking, business center, fitness center, room service, executive lounge, spa,
conference and meeting room.
Restaurant
Restaurant is a business establishment place where sale, the product (food
and beverages) and service to the customer, and customer buy product
(meal) and service from the Restaurant. Main service of restaurant is
proving the service through the food and beverage and take a certain charge
for it.
Generally, restaurant set a menu and its price, where offer the different
kind of food and drinks, for sale to customers. Restaurant is a major part of
the hospitality industry, its divided in different sector they are, fast casual
dining, fine dining, café and bistro, fast food, food truck, buffet, so that we
can analyse the diversity of restaurant in hospitality.
Restaurant have different kind of service different kind of product and sales
method example of café and bistro offer coffee like espresso, late,
cappuccino and sandwiches. KFC and Mcdonald;s offer fast food its kind of
restaurant are world famous and effect on hospitality market. it’s a kind of
scale and diversity of restaurant in different sector is a part of hospitality.
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RESTAURANT
SECTORS
Fine dining
restaurant
Fast food
Pub, bar,
Cafe and
bistro.
Casual
dining

Shunhe international hotel Brazilian BBQ, China.
I would like mention restaurant service of shunhe international Brazilian theme
restaurant, at china. The concept of this restaurant is Brazilian BBQS, it’s a buffet
barbeque restaurant the inspire from Brazilian BBQ. This restaurant offers buffet inter-
continental breakfast, buffet lunch and dinner.
Shunhe International is located in the Shandong Jinan, china in the middle of
business hub center this restaurant provide the Brazilian BBQ buffet concept.
In this hotel have Three outlets restaurant in the hotel on is German beer
concept restaurant another is chines concept restaurant and the most
famous is Brazilian BBQ concept, where they serve the barbecued meat, sea
food, pre plated food, traditional chines alcohols, the main dish is picanha,
feijoada, brigaderios. The main attraction is they have unique Brazilian bbq,
concept through attract the local and foreigners. They charge 100 yuan per
person. Offer the VIP service.
This restaurant has non, smoking area, smoking area, play area for kids, live
cooking station, traditional beer, Serve bbq meat, traditional alcohols, sea
food, chines traditional food. Capacity of this restaurant is 150 people in a
once time. Over all kind of customer can afford the price. We can see here
the scale of hospitality market and diversity through this restaurant.
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Bar
Bar is a place where generally serve alcoholic beverages and lite snacks. They offer
different type of alcoholic beverage like Rum, Vodka, wine, whiskey, cocktails,
mocktails. Bar is generally operated in the evening or night time, the most of the
location might be business hub center or any tourist attraction area where people like to
enjoy and hangout. Bar is a part of hospitality, it attracts the tourist for enjoyment,
concept of bar is offering the bar and chair where people can seat and drink.
Lost lake: As per lost lake website is a tropical cocktail bar in Chicago’s logan square
neighborhood, created by land and sea Dept. a stylish tropical oasis-meets-flotsam
strewn island hut, lost lake evokes both the glamorous tropical escapism of 1930s
Hollywood and the rugged nautical, island aesthetic of the world’s first tiki bar, the
original don’s beachcomber. (Lost Lake, 2017)
(Sources, Lost lake Chicago, businessinsider.com)
Lost lake is a very famous and award-winning bar of the year in 2018. They are very
famous for their secret cocktails as well. In their menu of cocktails have divided by
tropical cocktails each cocktail $ 13, from the tiki canon, drinks to share, lost lake
classics are some of the famous cocktails of lost lake. Specially uprate in the night time.
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Night club
Night club is a venue of entertainment where people get to gather and hangout and
enjoy the alcoholic and nun-alcoholic beverages with music like live music venue, band
music preference, DJ music, music program, colorful lighting, sports-Themed
nightclubs, comedy club, dance club. Night club are specially operating in the night
time. Its might be take certain charge for entrance ticket as well so they have divided
the place for VIP lounge provide for VIP persons, dancing area, drinks serving area.
Night club is a part of diversity of hospitality. Night club is changing by generation to
generation. Now days people attract in this sector. We can find the night club market
around the world specially in tourist place and the main city attract to local and
international tourist like Bangkok.
Onyx nightclub
Onyx is a famous nightclub of Bangkok, they offer the big room mega club style of
partying that is popular in places like Ibiza, Berlin and Seoul as well. Opening hours is
21:00 Hrs. and the capacity of the club for 2000 people start from 300-baht entrance fee
for foreigners and if people wants something extra special there are a range of VIP
options, ranging from 17000 Baht for VIP couch to 80,000 Bhat for super VIP area. The
main attraction of this place perfume best DJ of world. They provide dancing area;
alcoholic drink has multi-lingual staff providing table service too. (Bangkok Travel Guide -
Hotels, Tours, Shopping, Nightlife and Information, 2019)
(sources onyx night club, Bangkok. www.luxxetta.com)
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Contract food service
Contract food service is a medium part between food provider and client or customer as
per agreement for certain time period. It’s also called food delivers service or food
provider. they work as a contract basis of commission basis. It’s a kind of diversity in
hospitality. As per Le Bach Pham, sep,26,2017 “food service contracts are agreements
between meal providers and their clients. These clients can be public entities, such as
schools or private individuals”. so that contract food service provide catering like events,
business, wedding, conference, online delivery. Now days it’s a very important and
growing business in hospitality sectors.
Emirates flight catering.
According to emirates flight catering web page, they provide in- flight catering and
support services to 100 airlines across the global from its catering units at Dubai
International Airport. All airline and airport production, operation and supply chain
processes.
Their daily production of 500,000 bakery items, a daily protein and vegetable turnover of
20,000 kg each, they serve per plated food for airlines. their product is sushi for
Japanese routes to regional curries for flight to the Indian sub-continent, and every
cuisine in between. In different nationalities, each bringing their years of culinary
expertise to the customers. (Emiratesflightcatering.com, 2019)
Membership club
Membership club is those places where people can participate or join the organization
for long time for purpose of activities, entertainment, or improvement likes sports
membership, hotel membership, gym, spa, voluntary association, swimming, resident
membership, cinema membership.
In the hospitality industry membership club’s growth day by day it attracts the people
for any mission or vision.
Marriott Hotel membership: according to Marriott webpage, Marriott Bonvoy is
a system of the international membership of Marriott. its offer the guest like atm card
system so they can join the membership of Marriott boney. Guest can purchase the coin
and spent anywhere around the world in Marriott group. They take charge according to
guest budget and they provide the 50,000-bonus point after the guest spend $ 2000 on
purchases in their first 3 month from account opening. (Marriott.com, 2013)
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Business event
Business event is business scenario where is specific venue of host organization for
different activities attract the people. The main aim of business event is attracting the
people to participate the event, likes concerts event, product launch event, trade show
program, packages of tour offered by tours and travels, theme parks it’s a part of tour
and travel and diversity of hospitality industry.
Trade show (Visit Nepal Year 2020)
According to Nepal tourism board participated in the 33rd international travel expo (ITE)
and the 14th MICE travel expo in Hong Kong from June 13-16.2019. Nepal tourism
board (NTB) participated in the fair with six tourism companies as co exhibitors
representing Nepal in the global event to promote visit Nepal year 2020. Through this
event Nepal Tourism Board promote the visit year to global expo trade show. More than
70 countries were of tourism board attend this trade show. Through this international
expo Nepal tourism board promote the tourism of Nepal in the world hospitality market.
Hospitality service
Hospitality service is a part of all hospitality activities which is related with tour and
travels activities, cruise, homestay, entertainment, holiday centers, are part of
hospitality.
Tours and travels
tour and travels are a part of hospitality, which is marketing organization of hospitality
industry. Tour and travels service are part of diversity in the hospitality industry.
Because its divert in different sectors generally its operate the travels and tour operator.
Like tourism activities, room booking, flight booking, tour package one country to
another country.
World is become a globalize people can visit any time any where through the booking
online its impact on hospitality and its shows the scale and diversity of hospitality.
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Structure of different hospitality organization
Hospitality industry is a largest industry and this industry divided different sectors and
part. Its divided through the service beside on accommodation, food and beverages,
tour and travels, entertainment, business events, attraction and gambling, sports are
part of hospitality which is provide different kind of facilities and service.
Each and every service sector have their own formation, elements and part divided in
different service, product, market scale, operation. We can see the structure of different
hospitality organization. Accommodation
(info sources Hotel Management Review, 2018a)
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Hospitality
industry
Accommodation
Travel and
tourism
Recreation
Restaurent

Hotel industry
Hospitality industry is a large and divided industry and hotel is a structure part of
hospitality organization. Hotel has categories in different service like based on star
rating, size, location, market, theme, and ownership.
(Sources of info hotemanagementreview.com)
Accommodation is a broad sector of the hospitality industry because of if we compare
with other organization hotel provide more facilities the other. structure it’s a divided or
classification by number of room and size, economy, market of business, franchising,
multiple branding, level of service and ownership and affiliation.
Generally, hotels provide more service then other hospitality business. Its offer the
accommodation, food and beverages, spa, gym, business center, entertainment,
conference hall, laundry, pool, casino, so that comparison then other hospitality
business its provide more kind of hospitality service.
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STUCTURE
OF HOTEL
BASED ON
LOCATION
BASED ON
OWNERSHIP
BASED ON
STAR
RATING
BASED ON
THEME
BASED ON
SIZE
BASED ON
TARGET
MARGET

Classification of hotel industry
Hotel industry is a multi-classify service organization its divided by rating, service, size,
target market, location, and ownership. So that we can analyse the hotel through the
type of category and its service.
Hotel classification
 Basis on location
 Resort
 Motel
 Airport hotel
 Level of service basis
 Budget hotel
 Rating basis
 Star rating hotel 1 star, 2 star, 5 star hotel
 Theme basis
 Boutique hotels
 Market basis
 Airport hotel
 Suite hotel, bed and breakfast hotel
 Residential hotel
 Ownership and affiliation basis
 Chain hotel
 Independent hotel
This is the classification of hotel which is divided by location, rating, level of service,
theme basis, ownership and affiliation basis where each and every hotel have different
kind of service, market, customers.
Chain hotels
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Chain hotel is a series of hotel which is operated by one group in the different location
or country. One management administration handling the marketing of hotel business.
Chain hotel management handling the all branches of hotel the service and
management are same and working under the one group member. According to Hilton
webpage Hilton is a worlds largest fastest growing hospitality established in 1919 by
Conrad Hilton in the USA, companies with 17 brands, operated in 114 countries and
5800+ properties around the world. So it’s a huge scale in the hospitality. Hilton is
operating Conrad, canopy, curio, double tree Hampton is a famous brand of Hilton.
Chain hotel operation acility and service
 Worldwide service through the chain hotel
 Same service provides around the world
 Volume of guest are high
 Provide, all categories room, swimming pool, casino, spa,
multicuisine dish.
 Different kind of Food and beverage outlet
 High security
 Luxury service
 Indoor outdoor swimming pool
 Guest membership
 Marketing power
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Independent hotel
Independent hotel is operating by one owner and handling by one
management system. Its might be a only one country branch and not
related to other hotel this type of hotel have their own name own
management system.
Hotel Shambala
Hotel shamabala offering the best in modern amenities with
traditional Nepalese hospitality. Shambala is a boutique hotel located
in Nepal, Kathmandu. It’s a four-star hotel with 65 rooms offer bed
and breakfast room. They offer smoking and non-smoking with
rooftop swimming pool. Its run by family business member. Two
outlets restaurant, spa,
(pic sources www.hotelshambala.com)
Operation facility and service
 Independent hotel can take own decision
 One management system
 Small area of marketing
 Guest follow is low then chain hotel
Conclusion
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This assignment analyse and understand the area and scale of hospitality
business how it operates and what is the diversity of hospitality is in the
hospitality. This assignment defines that the hospitality world market and its
scale, classification of system and different standard of organization how its
operate and why one hospitality different then others overall know the purpose of
support function in hospitality business.
references
,
Reference list
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bangkok.com. Available at: http://www.bangkok.com [Accessed 14 Aug. 2019].
Business Insider. (2008). Business Insider. [online] Available at:
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Emiratesflightcatering.com. (2019). Emirates Flight Catering | food & events | Dubai.
[online] Available at: http://www.emiratesflightcatering.com [Accessed 1 Aug. 2019].
Hotel Management Review. (2018a). Hotel Management Review. [online] Available at:
http://hotelmanagementreviews.com [Accessed 1 Aug. 2019].
Hotel Management Review. (2018b). Hotel Management Review. [online] Available at:
http://hotelmanagementreviews.com [Accessed 1 Aug. 2019].
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Available at: http://www.huffpost.com [Accessed 1 Aug. 2019].
Landman, P. (2019). Xotels. [online] Hotel Management Company - Hospitality Group -
Xotels Ltd. Available at: http://xotels.com [Accessed 2 Aug. 2019].
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Lost Lake (2017). Lost Lake. [online] Lost Lake. Available at: http://www.lostlaketiki.com
[Accessed 1 Aug. 2019].
Luxxetta. (2017). Luxxetta. [online] Available at: http://www.luxxetta.com [Accessed 1
Aug. 2019].
Marriott.com. (2013). Hotels & Resorts | Book your Hotel directly with Marriott Bonvoy.
[online] Available at: http://marriott.com [Accessed 1 Aug. 2019].
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