Hospatility Management Analysis

Running head: HOSPITALITY MANAGEMENT
HOSPITALITY MANAGEMENT
Name of the Student
Name of the University
Author Note

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PART 1 A
In this section, the chosen tourism organization is Courtyard in London called
Marriott. This is one of the hotels in the United Kingdom selected in this case as the tourism
organization. The hotel has so many rooms which provide accommodation services for the
customers. The hotel has about 85rooms within the 5 floors of the hotel building (Marriott
International 2019). The product from this hotel is the larger guest located at the strategic
place of the hotel. This room is considered as the product of discussion in this section
because it has unique characteristics and features which differentiate it from all other rooms
in the hotel. The four key components of the in the room include the presence of the whirlhub
tub, the mini-refrigerators/microwaves, high-speed internet access, and well decorations both
on walls and design of the room. This is one of the largest rooms in this hotel having the in-
house whirlpool tub (Marriott International, 2019 p.1). This is the self-contained jetted type
of the tub that offers the relaxation zone and message of the tired muscles. This is one of the
unique features of this larger guest room. Besides, the room is installed with some mini-
refrigerators used by the customer to preserve their drinks and other fast foods. Moreover, the
room has microwaves used by the customers to warm their food especially when they have
interests in the warm food substances. Above all, the room is connected with high-speed
internet access enabling the customers to have better access to social media and the internet.
The internet access is one of the features making this room to be unique from other rooms
because it attracts so many tourists. The room is well designed by the use of the modern
technology of designing modern houses.
PART 1 B
The four key components discussed in part 1 A contribute so much to the sales and
profit of the hotel. The presence of the whirlhub tub, the mini-refrigerators/microwaves, high-

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speed internet access, and decorations both on the walls of the hotel attracted a lot of visitors
to the hotel. The room with these four key components is considered as VIP and the cost of
the booking is high. Nevertheless, most of the guests book it regardless of the cost of the
booking. This room has maximized the profits gained by the hotel because VIP guests pay a
lot of money to book this room. Moreover, the room has been important for the hotel because
it has increased the sale of food products and services of the hotel. The guests who miss an
opportunity to book the hotel, they use the other rooms within the hotel. This room is used as
a factor to attract the guests into the hotel. It used for marketing other rooms in the hotel and
increasing the sales of the hotel. This hotel has achieved maximum profit because many
guests have turned up to book for this room with these four components. The high internet
connection has been the main factor in attracting young guests who like browsing and having
fun in social media (Ladkin and Buhalis, 2016 p.327).
PART 1 C
The best market segment for the large guests' room in this hotel is the inclusion of
swimming pool reactional activities. These market segments are so important because many
of the guests like having fun in the swimming pool. This will make many more guests to
book for the room. I think through the addition of these two segments in this room will
increase the number of guests booking the hotel each day. This means that the room will not
skip a day without being booked by the guests. This will one way of maximizing the sales of
the hotel because the more the guests striving to enjoy the services in the room, the more
sales the hotel offer to them. In the end, the hotel will have guests occupying the room each
day and their daily sales to those guests. The security should be so strong in this room and the
entire hotel because many of the guests like to visit the area with security. This is another key
market segment that should be considered in this hotel to make sure that guests are safe
within the hotel. Moreover, there should be an addition of the guiders within the room and in

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the hotel in general. The fact that most of the guests in this room are not familiar with the
hotel and its entire environment, there should be people employed for the guidance of guests
within the hotel. The personnel employed to guide the guests should be a master of many
languages because not all guests speak a common language like English. Some guests speak
only Germany or French and therefore, there should be different room and hotel guiders well
conversant with most of the world commonly spoken languages. The guides should be fluent
in their languages to make sure that they communicate with the guests effectively. These
market segments contribute to the increased number of guests leading to the maximization of
the sales (Kao, Tsaur and Wu, 2016 p.98).
Part 2 D
Buyer behavior can be termed as the study or approach towards the selection of a
particular product or service along with the analyzing of it. It involves the decision making
processes that are performed by the people towards acquiring or selecting a particular product
or service out of all the possible alternatives of those product or service that are available in
the market. In the context of Courtyard London, the buyer behavior involves the kind of
rooms that are provided by the hotel management or kind of foods and drinks that are
provided to the people who come to stay there or visit just for casual dine in (Yeung,
Brookesand Altinay, 2016 p.1009). The two factors that influence the behavior of the
customers in Courtyard London can be classified as follows:
Personal Factors – It is one of the most important factors that influence the behavior
of the customers to avail the products and the services provided by Courtyard London. The
income level will be the first which will be regarded under this factor. Apart from the income
level, the type of occupation also affects the buying or purchasing behavior of the customers
in the overall hospitality sector (Song, Chung and Koo, 2015 p. 113).