Hospitality Management Structure

Running head: HOSPITALITY MANAGEMENT
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Student Name Yabom funna
Student ID P1004157
Assessor Name Swati Dabas
Qualification
Title
HND Hospitality Management
Unit Number &
Unit Title
SDM (September 19 Term)
Submission
Deadline
Week 12
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HOSPITALITY MANAGEMENT1
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HOSPITALITY MANAGEMENT2
PART 1
A
The selected hotel from the hospitality industry in the region of the United Kingdom
is Courtyard London by Marriott. And the product chosen is the different kinds of rooms
that are offered by the hotel property. There are 85 rooms that are present and located in the 5
floors of the property (Marriott International 2019). There are guest rooms and rooms but the
chosen room, which will be discussed here, is the larger guest room. The basic features that
are provided to the guests who stay in this room includes in-room whirlpool tub, which is a
unique feature that are provided to the guests. Apart from this, another features that are
provided to mini-refrigerators, microwaves and high-speed internet access. Apart from this,
state-of-the-art technology is used to decorate this rooms, which is the most expensive rooms
among all kind of room that are provided to guests by Courtyard London. Connecting rooms
are also available for some rooms, which adds value to the services provided by this hotel to
their guests. These are the major or key components of the larger guest room. The four key
components of the room are in-room whirlpool tub, mini-refrigerators, microwaves and state-
of-the-art technology.

HOSPITALITY MANAGEMENT3
The above-mentioned components of the room helps in attracting the special guests or
people of esteemed profile to stay in this room and enjoy the services or benefits that are
provided by the employees of Courtyard London. Guests with esteemed profile are attracted
with the services provided by the employees of this hotel associated with this components
and they often the interior décor according to the tastes and likings of the guests who are
coming to stay in this hotel (Ladkin and Buhalis 2016). As this are the most expensive room
in the hotel, it addresses a healthy amount in the overall revenue earning of the hotel
according to the amount of booking of this particular room in a month and number of days
staying there. More number of stays and bookings will automatically add in the sales amount
which will, in turn, the profit earning of Courtyard London.
The best market segment for availing this kind of room will be the top businessmen,
who have to visit London along with its neighboring places. It has been seen from various
sources that many high profile businesspersons prefer to stay in this hotel to carry on their
business meeting and deals. Therefore, it can be said that this room can be highlighted by the
hotel management to target this businessmen. It will add value to the services provided by the
hotel and the businessmen who will stay in this room and will also refer other people of their
classes and profile to stay there. Apart from this, business meetings can also be arranged
where more number of rooms would get booked of different categories by the
businesspersons who will hold meetings and conferences in Courtyard London premises,
which will add value as well as help the management to earn more revenue from providing
this kind of services (Kao, Tsaur and Wu 2016).
Hence, one of the major key components is the luxury rooms produced by Courtyard
London. As the organization segmented its products based on the classes and economic
categories of consumers. Thereby, the sales of large luxury rooms will have high demands
because the businessperson due to their business agenda is most likely to book larger luxury