Hospitality Management Assignment Case Study
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Added on 2020-05-28
Hospitality Management Assignment Case Study
Added on 2020-05-28
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Running head: CASE STUDY ANALYSIS ON HOSPITALITY MANAGEMENTCASE STUDY ANALYSIS ON HOSPITALITY MANAGEMENT Name of the Student Name of the University Author Note
CASE STUDY ANALYSIS ON HOSPITALITY MANAGEMENT1 Executive SummaryThe report is grounded on the analysis of the tourism and hospitality industry. The analysis isdone based on a case study which is related to the increased usage of technology in theoperations of the industry. The research is done with the help of different types of researchmethods including qualitative and quantitative methods of research. The different methodsare discussed in detail and the appropriate method for the analysis is chosen in the process.The research philosophies are also discussed in the report. The topic is analysed with the helpof the mixed methodology method and the ethics of research are analysed. The report isconcluded with the learning that the use of technology can help in increasing the productivityand customer satisfaction in the tourism and hospitality industry.
CASE STUDY ANALYSIS ON HOSPITALITY MANAGEMENT2Table of Contents1.Introduction.................................................................................................................42.Philosophical Theory..................................................................................................42.1 Ontology...............................................................................................................42.2 Epistemology........................................................................................................52.3 Axiology...............................................................................................................53.Research Philosophy...................................................................................................63.1 Positivism philosophy..........................................................................................63.2 Interpretive philosophy........................................................................................63.3 Critical philosophy...............................................................................................73.3.1 Feminist Theory............................................................................................73.3.2 Postmodernist Theory...................................................................................74.Qualitative Research...................................................................................................84.1 Definition.............................................................................................................84.2 Qualitative research approaches...........................................................................94.2.1 Ethnography..................................................................................................94.2.2 Grounded Theory..........................................................................................94.1.3 Phenomenology...........................................................................................104.3 Qualitative data collection methods...................................................................114.3.1 Interview.....................................................................................................114.3.2 Focus group.................................................................................................124.3.3 Participants observation..............................................................................12
CASE STUDY ANALYSIS ON HOSPITALITY MANAGEMENT34.4 Qualitative data analysis....................................................................................125.Quantative Research..................................................................................................135.1 Definition...........................................................................................................135.2 Quantitative data collection method...................................................................145.2.1 Sampling method........................................................................................145.2.2 Questionnaire survey...................................................................................145.3 Quantitative data analysis..................................................................................155.3.1 Inferential statistics.....................................................................................155.3.2 Descriptive statistics....................................................................................156.Mixed Methodology..................................................................................................157.Ethics.........................................................................................................................168.Conclusion.................................................................................................................16References....................................................................................................................17
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