Domino's Pizza Staff and Customer Satisfaction
Added on 2020-04-01
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Running head: HOSPITALITY MANAGEMENT Hospitality Management Name of the StudentName of the UniversityAuthor Note
1HOSPITALITY MANAGEMENTAbstract The report will be focused on the sales of Domino’s and the main question will be how toimprove the sales of Dominos which is located in Henderson on 2/260 Swanson Rd it is adelivery and carry out chain serving a large variety of pizzas, chicken, and other sides. Thereport will include the previous sales of the business and feedbacks of the customers which willhelp the management understand where they are lacking and where they can improve so that theycan improve their sales and make more profit. The report will discuss about the scenario of theNew Zealand fast food industry.
2HOSPITALITY MANAGEMENTTable of ContentsIntroduction......................................................................................................................................2Research Aim and Objectives..........................................................................................................3Research Questions..........................................................................................................................3Literature Review............................................................................................................................4Introduction..................................................................................................................................4Fast Food industry of New Zealand.............................................................................................4Domino’s in New Zealand...........................................................................................................7Gaps in the existing literature......................................................................................................7Research Methodology:...................................................................................................................9Introduction:.................................................................................................................................9Research Philosophy:...................................................................................................................9Research Approach:...................................................................................................................10Research Design:........................................................................................................................10Data Collection Method:............................................................................................................10Sampling Technique:.................................................................................................................12Data Analysis Method:...............................................................................................................12Timeframe:.................................................................................................................................13Ethical Considerations:..................................................................................................................14
3HOSPITALITY MANAGEMENTResearch Limitations:....................................................................................................................14Reference List:...............................................................................................................................15Appendix........................................................................................................................................16
4HOSPITALITY MANAGEMENTIntroduction The brand of Domino's Pizza is one of the most popular franchises in New Zealand,which captures a major part market share of the fast food industry in New Zealand. Being one ofthe popular Franchises in New Zealand, almost all the stores and outlets have high amount ofcustomer inflow. The sales have been boosted due to the fact that in the recent years, thetendency of the New Zealand population has the tendency to depend upon the fast food types.The major strength of the company is due to the fact that they are able to provide efficientcustomer service which allows timely delivery of the food. The aim of the current researchproposal is to discuss about the reasons for poor level of sales of one of the stores of dominosthat is located in the Swanson Road in the city of Henderson. The outlets of the dominos in allover that of New Zealand usually have high level of sales due to the popularity of the brandwithin the nation. The major cause of the popularity of the brand is due to the fact that they areable to provide high and effective quality of customer service. Nevertheless, the store of Dominos that is located in the Swanson road of Henderson hasbeen reported to have poor quality of customer service that has compromised upon the brandreputation. This has lowered the total volume sales in the Domino's Store. Customer satisfactionsurvey will be conducted by the researchers, which will help them to identify the particular causeof poor level of customer satisfaction. The proposal also will suggest ways of the Domino's storeto improve upon their sales by bring about changes in the customer service quality.
5HOSPITALITY MANAGEMENTResearch Aim and Objectives The aim of the research is to investigate upon the cause of poor sales level of the Domino's storethat is located in the Swanson Road in the city of Henderson. The following are the objectives of the Research:To identify the problem faced by the Domino's storeTo conduct study to improve upon the rate of customer satisfaction To investigate upon the sales of the companyTo find ways that can help in the process of creating positive relationship betweencustomers and staffs of the store.To find a solution to improve upon the salesTo improve the system of customer feedback Research Questions What are the different ways of maintaining customer satisfaction?How to the staff of the Domino does Store behave with the customers?How it is possible to measure the rate of customer satisfaction?What is the relationship between staff and management of the Domino's Store?What are the ways that can be implemented the business plan of the Domino's Store toincrease the level of sales?How is it possible to improve upon the customer satisfaction rate for the Domino's store?
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