(PDF) Hospitality Management - Research
Added on -2020-12-09
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HospitalityManagement
EXECUTIVE SUMMARYHospitality industry covers all the business who is engaged in serving consumers withvarious accommodation facilities in order to facilitate them with best services during travelling.However, management of all the activities that is going to incurred while facilitating consumersare considered as hospitality management. Therefore, main objective of this report is to show thechanges which is going to accomplished by Katz café for becoming a successful leader in coffeegroups at London marketplace. Basically, appropriate steps and procedure which is used bycompany is properly explained in the assignment for understanding the technique of improvingorganizational performance by satisfying needs of final users.
EXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................2Development plan............................................................................................................................3Feasibility of New Product..............................................................................................................5Sustainability of New Product.........................................................................................................7Factors limit development of New Product.....................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................101
INTRODUCTIONHospitality management is all about maintaining positive connections between guests andhost by offering various facilities such as; reception, entertainment of guests, food or beveragesand many more. However, number of multinational enterprises emerges in hospitality industryfor facilitating consumers with best services by fulfilling their needs and demands (Kusluvanandet. al., 2010). Therefore, this assignment is going to highlight the hospitality which is providedby Katz Café’s in order to become one of the best coffee groups. In fact, an appropriatedevelopment plan of a company will be further explained in the project for understanding theway company will developed them. Moreover, feasibility of new product which is offered bycompany will be outlined in the project as well as ways that is adopted by an enterprise forsustain at marketplace by satisfying customers’ needs and demands. Lastly, shows the factorsthat limit the development of new product which is launched by an organization. Development planKatz Café’s is an organization which engages in designing creative coffee for theirdesired customers and wanted to become one of the successful leader in its target market byoffering best or unique products to the whole society. Basically, their main mission is to becomeLondon’s famous leader in coffee market by come up with creative ideas that will capture theminds of distinct customers. Thus, company have taken numerous of initiatives for improvingtheir performance and totally focussed in developing their company position by satisfying needsand choices of final users. For example; creative design in their coffee, offering anotheradditional products, wide selection and many more. Therefore, Katz Café’s is really makingvarious development strategies for achieving their set targets in a defined time frame which is; tobecome leader in London recognized market because of their unique coffee (Chang, GongandShum, 2011). Hence, Development plan of an organization covers various things which isdiscussed as follows- Offering mind blowing bagged gourmet coffees across the nation in order to make theirproduct different their competitors.2
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