New Venture Creation Assessment - Desklib

New Venture Creation
Assessment

Executive summary
New venture creation allows the entrepreneur to covert their creative and innovative ideas into
reality through starting new business venture. There are number of small and creative ventures
started by the entrepreneurs in order to work towards enhancement of local society. This report
highlights starting of new business venture named as The coffee house is going to start in
London. The report includes detailed description of the new venture including its name, products
and services and so on also the marketing and financial plan new venture also management of
team and company structure is also analysed in this report.

Table of Contents
Introduction .....................................................................................................................................4
Marketing Plan.................................................................................................................................5
Financial Plan...................................................................................................................................8
Management Team and Company structure..................................................................................17
Conclusion.....................................................................................................................................18
References ....................................................................................................................................19

Introduction
New venture creation is the process of converting new and innovative ideas into reality
by an entrepreneur bearing all the risk in order to get the satisfying rewards and profits
effectively. There are number of new ventures are started by the entrepreneur which are basically
result of their creativity and innovation with the main aim of satisfying needs of their target
customers and bring some innovation in the marketplace. It is analysed that with increasing
competition in the marketplace it becomes difficult for the entrepreneur to sustain in the
marketplace for longer period of time, so it is important for the entrepreneur to have some
innovative and creative ideas in order to survive for long period of time as well as gain
competitive advantage. There are number of risk included in starting a new venture, in order to
effectively deal with those risk and smoothly start new venture requires proper planning and
strategy formulation by the entrepreneur. This report is based on the new business venture started
named as Coffee House. This report highlights detailed description of the chosen business
venture including description of its product and services, unique benefits also intellectual
property analysis. In addition to this the marketing plan with market chosen industry analysis,
target market also evaluation of the competition, sales process, pricing strategy is also mentioned
in this report. Financial plan including the source of funding, cash flow forecast also profit and
loss statement, balance sheet along with the contingency plan and growth of the new venture is
also mentioned in this report. Furthermore the management team and company structure of the
new venture started along with the roles of team members, skills, qualification and training
required by the team members is also highlighted in this report.
Overview of new business venture:
This report is based on starting new business venture named as Coffee house cafe, this
venture is going to be launch in London offering fine quality of coffee beans and seasonal coffee
to the customers. Before opening a new business venture one of the main factor is the choice of
location, the choice of location can lead the business towards success of either failure. The cafe
will launch in Monmouth St, London (Biloshapka and Osiyevskyy, 2018). This location is
considered to be perfect location for starting a new venture because this location is one of the
trendiest neighbourhood which attracts large number of visitors year round. The main focus of
the this business venture is that it will be focus on offering extreme quality of roasted coffee to