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Hospitality Management Katz Cafe

   

Added on  2020-10-23

14 Pages4405 Words122 Views
Hospitality Management

Table of ContentsINTRODUCTION...........................................................................................................................1CHAPTER 2....................................................................................................................................1The Development Plan................................................................................................................1CHAPTER 3 ...................................................................................................................................5Feasibility of the New Product/Service.......................................................................................5CHAPTER 4....................................................................................................................................6The demonstration of the sustainability of the new business within the hospitality sector andthe importance of it.....................................................................................................................6CHAPTER 5....................................................................................................................................8Factors that limit development of the product/service within the hospitality industry...............8CHAPTER 6..................................................................................................................................10Conclusion.................................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONHospitality management is termed as the study regarding the hospitality industry (Fotis,Buhalis, & Rossides, 2012). It is also referred to as the task that helps in creating wealth ofshareholders by servicing the guests and helps in to meet the required satisfaction. This type ofindustry segments mainly includes hotel, restaurants, private clubs, managed food service, eventplanning, tourism related business and also travel provides. Thus, in this report partnershipbetween South bank centre and Katz Cafe has been taken into consideration. South-bank centreis one of the artistic venues that is situated in London. While Katz cafe is a cafe that desires tobecome the most recognized leader in its target market so that they can provide selection ofoutstanding coffees. In the following report, the business development plan in terms of partnership has beendiscussed along with feasibility of new products and services. Further, sustainability nature ofnew products and services has been described. In addition to this, the factors that limits thedevelopment of product and service with this industry has been analysed and highlighted in deepmanner.

CHAPTER 2The Development PlanOverviewThe Katz cafe business is being designed in such way that helps them in bridging thegaps that is existed in the market and that is divided into several strategic business units. Theunits of strategic business includes handcrafted objects, CD, DVDs with music and also literatureand art books. Further, they are trying to have a partnership business with south-bank centrewhere events are been taken place. In this partnership the cited brand Katz cafe wants to offer sipof deluxe coffee along with favourite music, new accessories that is trendy. They also wantpeople to enjoy health and organic vegan and also with vegetarian foods. Further, this cafe alsowants to update the book or collection of music so that they may attract huge volume ofcustomers towards the brand.Vision / MissionThe mission statement of Katz cafe is to become the recognised leader of London in themarket that has been targeted by them (Filieri, Alguezaui, & McLeay, 2015). This statement alsoincludes to inspire the people who are great in order to do great things. Their vision is to provideoutstanding selection of bagged gourmet coffees from all over the world along with organicDutch and French pastries. They aim of making the whole team happy by catering in theupcoming meals. It also includes inspiring stakeholders in order to do the best things in terms ofCafe.Objectives of Katz CafeThe main objective of Katz cafe is to provide a selection of objects that is hand made,books, and also music accessories that is based on events happening on a particular day. Theyaim of going extra miles for the customers.Market AnalysisA situation analysis is termed as the process that helps in gathering internal and also theexternal information that helps in creating the development plan of a business (Duan, Yu, Cao,& Levy, 2016). External environment includes business environment information that alsoincludes economy, industry and competitors. Internal analysis includes information aboutemployees that includes turnover, wages etc. Pestle analysis of Katz Cafe

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