2HOSPITALITY MANAGEMENT Table of Contents Introduction......................................................................................................................................3 Question 1........................................................................................................................................3 Introduction..................................................................................................................................3 a) Identification of the main issues that supervisor needs to consider while planning for German delegation visit...............................................................................................................4 b) Discussion of the main skill of the supervisor to run the department smoothly.....................5 c) Analysis of the motivation techniques that the supervisor could use to ensure the maximum performance of the team..............................................................................................................6 Conclusion...................................................................................................................................8 Question 2........................................................................................................................................9 Introduction..................................................................................................................................9 Actions that the supervisor needs to take to address the situation...............................................9 Recommendations of the action plan for the supervisor to bring the required changes............10 Conclusion.................................................................................................................................12 Conclusion.....................................................................................................................................13 Reference List................................................................................................................................14
3HOSPITALITY MANAGEMENT Introduction Hospitality supervision is a crucial area of the hospitality sector. In order to improve the brand image and the customer satisfaction level, proper supervision in the hotel is required. For every hotel, it is important to recruit skilled employees to improve the level of service. One of the major important areas of hospitality sector is the food and beverage section or the restaurant department. The quality of food is the major concern of the visitors (Kukanja et al., 2017). Poor quality food often hampers the service as well as the image of the hotel sector. This study deals with the issues of the restaurant department of Courthouse Hotel. Therefore, the role and responsibility of the supervisor and the action plan to resolve the problem will be discussed in this section. Question 1 Introduction The hospitality industry has one of the highest employee attrition rates and the industry also underscores the significance of having strategies and programs to motivate and train the staffs. The management team can make every day into a learning experience for the executives. Courthouse Hotel is considered as one of the major hotels in the city. German delegate is coming and the management has to identify the main issues when planning for the event. In the following section, main skills of the supervisor and motivation techniques of the supervisors are discussed.
4HOSPITALITY MANAGEMENT a) Identification of the main issues that supervisor needs to consider while planning for German delegation visit In the recent years, this hotel has been facing challenges regarding their profitability. They have struggled to maintain their profit margin. However, recession and high level of competition are the major two causes that hamper the profitability margin of the business. However, Courthouse Hotel offers low price but, their service quality is poor. The quality and range of the food are low that creates an opportunity for the competitors to offer an alternative product to the customers. Apart from the food quality, the accommodation is not good in this organisation. In this hotel, the total number of room is less in comparison to other hotels. There is a carvery style restaurant and only one function room for the private dinner. There is no large banquet facility and no option for the room service.As stated byAlhelalat, Mamoun & Twaissi (2017, p.46), ‘employee behaviour plays a significant role in satisfying restaurant customers, however, there is a paucity of research highlighted personal and functional aspects of employee behaviour and their influence on customer satisfaction’. Less number of part-time employees is another major issue of Courthouse hotel that needs to consider during the German delegation’s visit. There is only one and two part-time employees and maximum employees are fulltime members. However, the managers have the expectation that the workers must work either early or late shift. The German delegation will stay at night. Thus, it is important for the hotel to recruit employees for the night shift. However, there are no staffs to work at night as well as in weekend. Hence, the Courthouse will be allocated for the Germans. Due to the poor food quality of the hotel, it is difficult for this hotel to gain a good review from the guests. If the hotel can provide standard service then they will be able to gain positive publicity and if they fail then their brand image will be hampered. The image of a hotel depends on its
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5HOSPITALITY MANAGEMENT service quality (Kay & Russette, 2012). Hence, it is important for the Courthouse Hotel to give their concern towards the poor quality food, restaurant structure, and staff numbers if they want to improve their brand image among the foreign clients. Food is the crucial aspect of the hotel service. Poor quality food is the main reason of the customer dissatisfaction.According to Brochado, Rita & Gameiro (2015, p.30), ‘the quality of the staff and the social atmosphere are of utmost importance to enhance the hostel backpacker experience’.Therefore, less number of staffs also hampers the service of an organisation. Thus, these major areas should be considered by Courthouse Hotel while planning for the German delegation visitors. b) Discussion of the main skill of the supervisor to run the department smoothly As per the given case study it has been received that the Courthouse Hotel has been facing challenges due to the high competition, poor quality food, lack of an adequate number of staffs and poor infrastructure of the restaurant. It is important for the supervisor of the restaurant to consider such areas and take action by utilising and developing their skills. One of the vital skills of the restaurant supervisor is theexcellent customer service skill(Bharwani & Talib, 2017). In order to provide better quality service, the supervisor of the restaurant needs to improve their customer service skill. The managers of Courthouse Hotel want staff for the night shift. For the restaurant section, it is crucial to provide excellent customer service to satisfy them. On the other hand,commercial awarenessis another major skill of the restaurant supervisor. High competition is a big challenge for the Courthouse Hotel. It is important for the supervisor to increase their commercial awareness as it helps them to understand what kind of services and prices are provided by their competitors. Courthouse provides service at a low price, however, the quality of the service is not good. As stated by Cho et al., (2016), by increasing the commercial awareness the supervisor of the restaurant department will be able to understand that
6HOSPITALITY MANAGEMENT providing high-quality service at a low price will be helpful for them to increase the customer numbers. AsopinedbyTuntirattanasoontorn(2018,p.26),‘intoday’schangingglobal environment, many of the businesses are facing intensifying competition in order to gain the competitiveadvantageandefficiency,hospitalitybusinessmustseekprofitablewaysto differentiate themselves.’Effective communicationis mandatory for the supervisor to improve the service quality in the restaurant department (Mok, Sparks & Kadampully, 2013). In the Courthouse Hotel, it is important for the supervisor to communicate with the staffs regarding the dinner and lunch of the German visitors. This is not possible without establishing an effective communication. Effective communication enables the supervisor to establish an interpersonal relationship with the staffs and the customers. By using a clear communication the supervisor will be able to motivate the staffs for the night shift. Apart from this, the supervisors must have the problem-solving skill to deal with the issues in an organisation (Bharwani & Talib 2017). In the Courthouse Hotel, there are many problems in the restaurant division, which may hamper the brand image of the hotel during the visit of German delegation. By developing theproblem- solving skillthe supervisor of the restaurant department will be able to improve the quality of food and the infrastructure of the restaurant. c) Analysis of the motivation techniques that the supervisor could use to ensure the maximum performance of the team Employee motivation is crucial for every organisation to achieve the business goal. On the other hand, by using motivational techniques the performance of the team can be improved. Creation of a positive work environmentis an effective motivational technique (Kuppuswamy et al., 2017). However, the staffs of the Courthouse Hotel do not want to work in night shift and
7HOSPITALITY MANAGEMENT early morning. The German visitors will stay in this restaurant at night thus; food service at early morning and late night will be required. Hence, due to the unavailability of part-time staffs, such service process is hampered. Based on the current situation of this hotel it is clear that there is a low level of motivation in this organisation. Hence, by creating a positive work atmosphere the supervisor will be able to make a comfort zone for the staffs.Development of an incentive plan is an effective technique to motivate the staffs.As pointed out by Wang, Tsai & Tsai (2014, p.80), ‘in hospitality organisation, creative role identity is found to mediate the relationship between leadership and employee creative self-efficacy.’In order to motivate the staffs for the early and late shift, it is crucial for the supervisor of Courthouse Hotel to provide them incentives. For the full time and part-time employees, an incentive plan is required. This will insist the staffs work any shift. On the other hand, to provide a better quality service to the German visitors the supervisor wants to motivate the staffs to work on the weekend. This can be done by using the incentive plan. By using theprofit sharing programthe supervisor of Courthouse Hotel can provide an incentive to the employees. The profit sharing program helps the employees to earn more by helping the organisation to increase their profit. According to the Maslow’s motivational theoryemployees have some basic needs that they want to fulfil their job (Fallatah & Syed, 2018). Physiological needs, safety, belonging, self-esteem and self- actualization are the major four elements of this theory. In order to motivate the employees, it is important for an organisation to fulfil their basic needs and give them job security. The basic needs can be fulfilled by providing incentive. Hence this theory also supports that incentive is a good motivational tactic for an organisation. Besides providing theincentive performance appraisal programis another vital motivational technique (Khan, Khan & Khan, 2017). In the context of Courthouse Hotel, the
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8HOSPITALITY MANAGEMENT supervisor of the restaurant department needs to celebrate employee achievement. It can be done by providing a month of the star or employee of the month award. This will lead the employees to feel respected and valued. In the restaurant section, the staffs need to concentrate on their work while preparing food.Performance appraisal helps the staffs to enhance their confidence and give a better performance (Kukanja, Gomezelj Omerzel & Kodrič, 2017). The supervisor needs to give the opportunity to the staffs to take part in thedecision-making processregarding the food delivery. This will be beneficial for the Courthouse Hotel to improve the service delivery process in restaurant department by motivating their staffs. Conclusion The executives in Courthouse hotel have been facing the issue of poor food and accommodation quality. The organisation has also been facing the issue of fewer rooms when German delegates are visiting. The staffs should be trained and the management can talk to the staffs regarding the career growth. The staffs must be trained so that they can show the skills and the executives can make a team make the employees motivated. The teamwork is very important for the employees in Courthouse and the management can announce rewards and incentives to motivate the employees.
9HOSPITALITY MANAGEMENT Question 2 Introduction The hospitality organisation reads the customers to understand what the customers’ needs. Customers may want the service or food quality or the customers may want the competitivepricing.Theservicestandardscanbeimprovedwiththeplanningwiththe executives and staffs. As stated byWang et al.,(2014), great hospitality comes from great hospitality people. The service quality must be addressed by the supervisor and in this section, a course of action for the supervisor which would enable the organisation to successfully make the required changes are discussed. Actions that the supervisor needs to take to address the situation According to the present case scenario, the hotel management wants to transform Courthouse from 3 stars to 4-star Hotel. However, the management is concerned that the required service level will not be met during the visit of German delegator. In order to address this situation, the supervisor of the restaurant department needs to listen to the guest's complaint carefully. This is a good process to analyse the demand and concern of the guests regarding the service (Kukanja et al., 2017). The supervisors need to express enthusiasm to support the customers. However, food section is a crucial area of the hospitality sector. Guests have various complaints regarding the quality, delivery, and items of the food. In Courthouse Hotel the range and quality of the food are not good. Hence, the supervisor needs to analyse this matter wisely. This critical situation of the restaurant department may create a bad image of the hotel among the German visitors. Therefore, sharing the information regarding the service issue is another vital
10HOSPITALITY MANAGEMENT action that must be taken by the supervisor. This will help the employees of Courthouse to understand the drawbacks of their service. The supervisor needs to make the guest feel comfortable while they visiting the restaurant section (Tuntirattanasoontorn, 2018). In the context of Courthouse Hotel, the supervisor needs to give instruction to their staffs to prepare food based on the variouscultures. This will make the guests feel comfortable while they are visiting the restaurant.As stated byAissa & Goaied, (2016, p.479), ‘hotels profitability depends on managers' education level’.The service quality of this organisation is hampered due to lack of sufficient staffs. However, it is importantfor the supervisor to support the staffs by providing them with a guideline. This will help them to treat the guests properly and satisfy them through the service. Apart from this continuous follow up is required to address the critical situation of Courthouse Hotel. The staffs of the restaurant department of this Hotel need to follow up continuously. This will help the supervisor to identify the work procedure of staffs. As a result, the supervisor will be able to rectify the problems and to improve the service quality in this department. Recommendations of the action plan for the supervisor to bring the required changes Courthouse needs to providehigh-quality service at low price. This strategy will help this organisation to gain competitive advantages. They can provide a variety of food service at a low price, which will enable this organisation to bring changes in the old system. As per the given scenario, there is a need for carte restaurant. In order to implement this Courthouse Hotel needs to change the infrastructure of the restaurant, which can be done by arranging fund and employees. Therefore, theyneed to create a carte menu for their carte restaurant. From the given case study it has been received that Courthouse needs to improve the interpersonal skill of the staffs. In order to improve the interpersonal skill of the staff's establishment ofboth verbal
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11HOSPITALITY MANAGEMENT and non-verbal communications are required. This can be done by providingproper training to the employees. Training will enable the employees to improve their interpersonal skill by communicating with the customers and the co-workers. Recruitment of the part-time employees will be helpful for the Courthouse Hotel to get staffs for early morning and late night shifts. In order to do this, they can offer a competitive wage to the employees. Such competitive wage influences the employees to work in any environment and shift. A propermarket analysisis required to understand the competition level in the market. In order to do this Courthouse Hotel needs torecruit a marketing teamto understand the price and service offered by other organisations. The customer satisfaction level is not good in this organisation. To make a change in the customer service it is important to providepersonalizedcustomerservice.Byprovidingpersonalisedcustomerservicethe restaurant department of Courthouse Hotel will be able to deliver fast service based on the demand of the customers. Apart from this product differentiation needs to be done in food department to improve the food range. The food range and quality is poor. To improve the food quality Courthouse Hotel needs to develop menu and sourcing of the raw materials. By sourcing the best product and managing low inventory will be effective for this Hotel to improve their food quality. StrategiesAction PlanTime Developmentofthe infrastructure Carte Restaurant development6 months Market analysisRecruitingmarketing executives 1 month Development of interpersonalTraining3 months
12HOSPITALITY MANAGEMENT skill Improvement of food qualityPropersourcingandlow inventory management 4-6 months Figure 1: Action Planning for the Required Changes (Source: Author) Conclusion In the context of Courthouse, they have been facing a high level of completion as many new hotels are developed in the same city and these hotels are operating in the national and international chain. Service standards can be improved through the supervisors' enthusiasm to support the customers and food section needs to be improved to deliver the quality German cuisine. The supervisors can help the staffs to understand their service drawbacks. In addition, improved service standard will enhance the guest visit. The supervisor should create a menu for therestaurantandsupervisorsshouldplanaboutskilledemployees'recruitment.The communication, both verbal and non-verbal must be changed. Proper training will help the employees to personalise the service.
13HOSPITALITY MANAGEMENT Conclusion The above piece of study deals with the current issues in the context of Courthouse Hotel. It has been observed that the poor quality food and the accommodation hamper the profitability margin of this organisation. The managers of the Hotel are highly concerned about the German visitors due to the low-quality service of the Hotel. It has been received that the employees of this Hotel need the motivation to improve their performance. This can be done by using incentive planning and developing a positive work culture. Moreover, the by developing the infrastructure and the sourcing of raw materials the supervisor will be able to improve the service in restaurant department.
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14HOSPITALITY MANAGEMENT Reference List Aissa, S. B., & Goaied, M. (2016). Determinants of Tunisian hotel profitability: The role of managerial efficiency.Tourism Management,52, 478-487. Alhelalat, J. A., Ma’moun, A. H., & Twaissi, N. M. (2017). The impact of personal and functional aspects of restaurant employee service behaviour on customer satisfaction. International Journal of Hospitality Management,66, 46-53. Bharwani, S., & Talib, P. (2017). Competencies of hotel general managers: A conceptual framework.International Journal of Contemporary Hospitality Management,29(1), 393- 418. Brochado, A., Rita, P., & Gameiro, C. (2015). Exploring backpackers’ perceptions of the hostel service quality.International Journal of Contemporary Hospitality Management,27(8), 1839-1855. Cho, S., Woods, R. H., Jang, S. S., & Erdem, M. (2016). Measuring the impact of human resource management practices on hospitality firms’ performances.International Journal of Hospitality Management,25(2), 262-277. Fallatah, R. H. M., & Syed, J. (2018). A Critical Review of Maslow’s Hierarchy of Needs. In Employee Motivation in Saudi Arabia(pp. 19-59). Palgrave Macmillan, Cham. Kay, C., & Russette, J. (2012). Hospitality-management competencies: Identifying managers' essential skills.Cornell hotel and restaurant administration quarterly,41(2), 52-63. Khan, Z., Khan, A. S., & Khan, I. (2017). Impact of Performance Appraisal on Employee's Performance Including the Moderating Role of Motivation: A Survey of Commercial Banks in Dera Ismail Khan, Khyber Pakhtunkhwa, Pakistan.Universal Journal of industrial and business management,5(1), 1-9.
15HOSPITALITY MANAGEMENT Kukanja, M., Gomezelj Omerzel, D., & Kodrič, B. (2017). Ensuring restaurant quality and guests’ loyalty: an integrative model based on marketing (7P) approach.Total Quality Management & Business Excellence,28(13-14), 1509-1525. Kuppuswamy, N., Saminathan, V., Udhayakumar, M., Vigneash, L., & Gopalakrishnan, P. (2017). The Role of Motivation on Employee Performance in an Organisation. Mok, C., Sparks, B. & Kadampully, J., (2013).Service quality management in hospitality, tourism, and leisure. Abingdon: Routledge. Tuntirattanasoontorn, N. (2018). Service quality improvement in the Thai hotel industry.AU Journal of Management,6(1), 24-37. Wang, C. J., Tsai, H. T., & Tsai, M. T. (2014). Linking transformational leadership and employee creativity in the hospitality industry: The influences of creative role identity, creative self-efficacy, and job complexity.Tourism Management,40, 79-89.