The Hospitality Management

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Nike and ExCeL London
Hospitality Management
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Hospitality Management
Contents
Introduction...........................................................................................................................................2
Hospitality Provider Role......................................................................................................................2
Good practices.......................................................................................................................................4
Recommendations.................................................................................................................................4
Conclusion.............................................................................................................................................5
References.............................................................................................................................................6

Hospitality Management
Introduction
The objective of this report is to identify the strategic role of a hospitality provider in the
event hosting and catering services. Hospitality services are related to manage the quality
products supply and manage the function of the event catering in manner to satisfy the guest
and organisation with the services (Nolan, 2018). This report will analyse the hospitality role
and practice of good ethics by ExCeL London, Hospitality that is selected by Nike to serve
the catering and hospitality services in his dynamic event at ExCeL London. This report will
focus on effective strategies to analyse the series qualities and good practices of the
hospitality service provider to assure the success of the upcoming event (Mullins & Dossor,
2013).
Hospitality Provider Role
Before entering in the contract to supply the hospitality services for the events with the
ExCeL London Hospitality, Nike needs to examine and evaluate its role and strategies in the
management to ensure effective event hosting in the London. Nike will examine two
strategies in the ExCeL as;
 Delivering an exceptional catering experience in terms of menu selection,
presentation, quality of product, portion control, speed / quality of service & dietary
requirements
ExCeL London, focuses to ensure the quality of food that remain in the mind of visitors for a
long time and that represents the hosting organisation as best decision maker in setting the
quality and testy food supply during the events. On visiting the websites of the ExCeL
London, it clearly represents brochures, a proper menu that includes the meal, lunch and
breakfast with selective healthy options (Gabarda-Mallorquí & Ribas, 2017). It offer verities

Hospitality Management
of services including the counter services, table services, café, bar, vegetarian, non-
vegetarian, Mexican and food in the biodegradable packaging and reusable coffee cup that
sets the idle delivery of the products to the customers and guests. It serves food in numerous
types, a counter or table service for the Nike can be an effective option during the events,
mike management can select the food and can share the list of the planned guest that needed
to serve during the event and the manner how they want their guest served. It is open and
customer is free to book hospitality services according to own planning or they can build
partnership with Hospitality managing firm that authorises it to decide the services
accordingly (Nolan, 2018).
 Recruit, organize, train, lead and motivate the catering team (both permanent and
casual)
Excel London is one of the UK’s prominent global exhibition and convention centres; it helps
in the hosting of various collections of events with coordinators and companies from across
the globe. It used to operate the functions globally hence it focus to organise and employee
the staff [proficient to understand working in the global manner. Hospitality has unique
characteristics according to seasons, places and kind of the events, an event can be
professional, ritual, traditional, or technological. ExCeL needs to hire employees who are
flexible to working according the challenging and demanding situation (Sucher & and
Catherine, 2015).
ExCeL hires employees proficient in the hospitality services and have a great command over
the speaking many languages frequently. ExCeL hires the employees and provides them basic
and advanced training to deal the catering and food serving practices at the international
level. It manages a regular training and development session that helps the catering and other
staff to work according to the changes and requirements (Wood, 2015). It have two types of
employees permanent and part-time university students, these two have effective involvement

Hospitality Management
in the catering services and university students are energetic and have skills to manage the
working under the guidance.
Good practices
Sustainability
ExCeL London is a globally operating organisation that arranges hospitality management and
hosts event at international level. Since 2012, it has organised seven Olympic and six
Paralympic events it focuses to operate is functions that provide multiple benefits to local
communities, its CSR activities based on making the stakeholders satisfied with the organisational
operations. It manages to use biodegradable food packaging and products those are not harmful to the
environment, it uses reusable cups in the events that deliver the profitable outcomes to the community
and environment. Sustainability of operations is organised in manner that affects the related
stakeholders with profitable return and development (London, ExCeL;, 2019).
Recommendations
Nike planning to organise an event, which will be held at ExCeL London, before the events
Nike needs to analyse the strategic management and hospitality services management at
ExCeL, including the catering, food quality, hosting services, employees behaviour towards
the adoption of challenging services, and how well it manages the operations towards the
sustainability (Gao, Mattila, & Lee, 2016). Analysis of the sustainability and effective service
management can be done by tracking the old records of the organisation, at it is a global
organisation, and have operated events of Olympics than its employees are trained and have
idea to handle the international diversity at the events. Hence, analysing the employees and
its services by deep analysis is important for the Nike.

Hospitality Management
Conclusion
Based on the case study discussion and analysis of the effective hospitality management
services essential this report concludes that ExCeL London has effective potential and
proficiency to deal the international events, and Nike can plan to operate its new global event
at the London with taking the hospitality services from ExCeL London. This report has
discussed two strategic management qualities that make the ExCeL unique in the event
operating including the better quality food and effective catering services with counter or
table.it allows the customer to design the catering services and online menu selection
according the events make the customer free to select food and services accordingly. Based
on the strategic analysis and examination of good practices this report concludes that Nike
can plan its event at London after getting essential understanding with the services charges
and process at the ExCeL London.

Hospitality Management
References
Bertozzi, F., Ali, M. C., & Gul, F. A. (2017). Porter’s five generic strategies; A case study
from the hospitality industry. International Journal For Research In Mechanical &
Civil Engineering (ISSN: 2208-2727), 3(2), 09-23.
Gabarda-Mallorquí, A. G., & Ribas, A. (2017). Mass tourism and water efficiency in the
hotel industry: A case study. International Journal of Hospitality Management, 82-93.
Gao, Y. L., Mattila, A. S., & Lee, S. (2016). A meta-analysis of behavioral intentions for
environment-friendly initiatives in hospitality research. International Journal of
Hospitality Management , 54, 107-115.
London, ExCeL;. (2019). Venue Services. Retrieved April 09, 2020, from ExCeL London:
https://www.excel.london/about-us
Mullins, L. J., & Dossor, P. (2013). Hospitality Management and Organisational Behaviour,
5th Edition. Harlow: Pearson.
Nolan. (2018). Working with Venues for Events: A Practical Guide. Abingdon: Routledge.
Sucher, W., & and Catherine, C. (2015). The relationship between hotel employees’ cross-
cultural competency and team performance in multi-national hotel companies.
International journal of hospitality management, 49, 93-104.
Wood. (2015). Key concepts in Hospitality Management. London: Sage Publications.