Hospitality Management Theories at Hilton

This assignment examines the key theories employed by Hilton Hotel and Resort to effectively manage their hospitality business. It focuses on three prominent theories: the Big Brand Theory, the 'unique selling elements' theory, and green initiative theories. The analysis delves into how these theories contribute to Hilton's success in branding, marketing, and sustainability.

Running head: HOSPITALITY MANAGEMENT
Hospitality management
Name of student
Name of University
Author note

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Table of Contents
Introduction......................................................................................................................................3
Theories of hospitality management business.................................................................................3
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

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Introduction
The topic focuses on the various theories considered by the Hilton hotel and resort for
managing the hospitality business effectively and easily. Hilton hotel and resort is a well known
business in Singapore, and it has been specialised in the hospitality services, and it delivers good
quality services to people that have kept their needs and requirements fulfilled. It is a global
brand with over 570 hotels in 85 countries. It is one of the largest hotel brands, and it is targeted
at business as well as leisure travellers with locations in major city centers, excellent vacation
destinations and other places where customers are easy to fetch1. The hospitality management
theories are applied for ensuring higher employees productivity and improve the brand image
along with the quality of services offered by the hotel.
Theories of hospitality management business
The most important theories used by the Hilton hotel and resort are Big Brand theory,
“unique selling elements” theory and the theory of applying green initiatives. The Big Brand
Theory applied by Hilton hotel and resort has helped in compiling the best branding campaigns
and provide enough scopes to utilise the resources properly and create a successful brand2. The
hospitality business sector prioritises mostly on the needs and preferences of customers and how
1 "Hilton Hotels and Resorts - Find Hotel Rooms", in Www3.hilton.com, , 2017,
<http://www3.hilton.com/en/index.html> [accessed 1 September 2017].
2 "Big Brand Theory: Hilton Hotels and Resorts", in Social Media Today, , 2017,
<http://www.socialmediatoday.com/content/big-brand-theory-hilton-hotels-and-resorts>
[accessed 1 September 2017].

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to keep them satisfied, and as it possesses a strong brand name, it is the responsibility of Hilton
hotel and resort to creating a positive image among the customers' minds. The Big Brand Theory
has evaluated the social media strategies of big brands to create a strong brand presence and
attract customers largely, thereby generating good amounts of profit in business with ease and
effectiveness. According to the Big Brand theory, Hilton hotel and resort uses the social media as
a tool to create satisfaction among service users and make them experience a convenient and
relaxing stay at the hotel3.
The theory of “unique selling elements” has allowed Hilton hotel and resort to stand out
as a winner within the competitive business environment. The hotel has identified all the
essential selling elements and used those for the development of effective marketing techniques.
The important elements must have differentiable features like special items available at the
rooms of famous guests, luxury services offered to few of the customers and much more4. There
is another theory applied within Hilton hotel and resort to utilising the green initiatives and focus
more on environment-friendly practices to save money, develop benevolence and enhance the
positive experiences of service users. The green initiative theories implemented by the hotel can
3 "Green Initiatives: In Theory and In Practice - Lewis, Longman & Walker, P.A.", in Lewis,
Longman & Walker, P.A., , 2017, <http://www.llw-law.com/articles/green-initiatives-theory-
practice/> [accessed 1 September 2017].
4 "Hotel Training | HR & Recruiting | Hilton Worldwide", in Hiltonworldwide.com, , 2017,
<http://hiltonworldwide.com/development/management-services/hr-and-training.html> [accessed
1 September 2017].

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be appealing to the needs and preferences of many service users too, and this would ensure
successful development and management of the hospitality business in Singapore5.
Conclusion
The report included the most important theories including the Big Brand theory, "unique
selling elements" theory and green initiative theories implemented within Hilton hotel and resort
to manage and develop the hospitality business with ease and efficiency. The Big Brand Theory
helped in considering the use of social media for attracting more service users while the other
two theories had allowed Hilton hotel and resort to stay ahead of the competitors and even create
a positive mindset among the services by embracing greener approaches. This could not only
influence their buying behaviours but would also enhance the level of profit for Hilton hotel in
Singapore.
5 "Hilton Hotels and Resorts - Find Hotel Rooms", in Www3.hilton.com, , 2017,
<http://www3.hilton.com/en/index.html> [accessed 1 September 2017].

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References
"Big Brand Theory: Hilton Hotels and Resorts". in , , 2017,
<http://www.socialmediatoday.com/content/big-brand-theory-hilton-hotels-and-resorts>
[accessed 1 September 2017].
"Green Initiatives: In Theory and In Practice - Lewis, Longman & Walker, P.A.". in , , 2017,
<http://www.llw-law.com/articles/green-initiatives-theory-practice/> [accessed 1 September
2017].
"Hilton Hotels and Resorts - Find Hotel Rooms". in , , 2017,
<http://www3.hilton.com/en/index.html> [accessed 1 September 2017].
"Hotel Training | HR & Recruiting | Hilton Worldwide". in , , 2017,
<http://hiltonworldwide.com/development/management-services/hr-and-training.html> [accessed
1 September 2017].