Marketing Essential - Marketing Plan

Marketing Essential
Marketing Plan

Introduction
The procedure in which a organisation is willing to make relationships with
their customers is commonly regarded as marketing activity of a organisation. This is
one of very important activities as this has a major objective of attracting large
number of customers. This is one of very important functions in a organization.

Executive summary
The document has showed how effectively Hilton has utilized number of strategies
in relation to promoting the services or to enhance the sales of the company.
Including this, Hilton which is one of the crucial American multinational hospitality
company that manages and franchises a broad portfolio of hotels and resorts.
Company was found in the year of 1919 and at present, company is dealing with
sales related issues, which impacted negatively on their performance level.

Mission
Mission of Hilton is to be the most hospitable business organisation in all over the
world through offering heartfelt experiences to the visitors, meaningful
opportunities for high value for Owners, Team Members and a positive impact over
the communities of the society.