Roles and Responsibilities of Marketing in Hospitality Industry

Hospitality Marketing Essential

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
P1. Roles and responsibilities of the marketing function............................................................1
P2. Roles and responsibilities of marketing relate to the wider organisational context.............3
M1.Roles and responsibilities of marketing in marketing environment ....................................3
M2.Significance of inter relationship between marketing and other functional units ...............5
D1. Key elements of the marketing function and how they interrelate with other functional
units.............................................................................................................................................6
within a selected hospitality organisation...................................................................................6
TASK2.............................................................................................................................................6
P3. Marketing mix to the marketing planning process to achieve business objectives..............6
M3.Different tactics applied by hospitality organisations to demonstrate how business
objectives are achieve.................................................................................................................8
TASK3.............................................................................................................................................9
P4. Marketing plan for a hospitality organisation to meet marketing objectives........................9
M4. A detailed, coherent, evidence-based marketing plan that applies the marketing mix to
meet marketing objectives for a hospitality organisation.........................................................11
D2. A strategic marketing plan that tactically applies the use of the 7Ps ...............................12
CONCLUSIONS............................................................................................................................12
REFERENCES..............................................................................................................................13
.......................................................................................................................................................13

INTRODUCTION
Marketing is process of creating, delivering , communicating and exchange offers which
have same value and a management process which provide goods and services to the consumers
according their needs and demands. It is based on the thinking of the consumer about the goods
and services. But in hospitality industry it is related to the services such as transportation
services, accommodation services and food or meal services (Babin and Zikmund, 2015). It is
important in hospitality industry because it focuses heavily on creating experiences and
relationships with the customers and inspire customer by new services so that they are loyal for
it. This assignment based on Travelogue Hotel Limited, it is a private company operating in
hotels and hospitality industry. This company founded in 1985 and the key people of this
company are Keith Hamill and Peter Gowers. In this report the key roles and responsibilities of
marketing functions are explained and the interrelation of marketing with other functions are also
defined. The marketing mix of the hospitality organisation and the marketing planning process to
achieve business objectives are described in the assignment.
TASK1
P1. Roles and responsibilities of the marketing function
Hospitality Organisation- Traveloge is one of the UK's leading hotel brands. This company is
founded by Scott King in 1985 and is the second largest brand in UK hotels which operate its
business in hospitality industry. It is a hotel brand in the UK based on number of hotels and
number of rooms operated. It provide 540 hotels and more than 40,000 rooms throughout the
UK, Spain and Ireland and it is the third biggest hotel chain in the UK. Under the Travelodge
the largest market of the UK representing 99% of the total revenue with 98% of rooms operated
as leasehold, 5 leasehold hotels in Spain and 12 Hotels operated under franchise in Ireland and
Northern Ireland. There are moreover 10000 employs staff of Travelodge in the UK and Spain
and it operates its services United states, Canada, UK and Spain, Ireland, New Zealand,
Australia and Asia (Cooper, 2012).
Roles & Responsibilities How it is executed in the selected organisation

Defining & Managing Brand It is related to provide the information about the products and
services to the customers that how company can aware and
familiar the consumers towards the products. Travelodge is
hotel company and it provide the room service to the
customers. Marketing play an important role in defining and
managing brand of Travelodge like by using various kind of
promotional channels the company aware the customers and
providing them better services it satisfied the consumer. In the
rooms of this hotel, it provide a fresh set of white towels,
hand, hair and body wash are provided and these additional
services mange the brand image (Dibb and Simkin, 2013).
Monitoring and managing
social media
In Travelodgee business marketing contribute to mange and
maintain its social media pages and help in promotion. With
the help of marketing it can promote its business by using
promotional functions like TV, radio, Facebook,Instagram,
Twitter and other mode like web advertisement. It can manage
the accounts and watch carefully about the feedbacks of
customers and what they posted about the company online. By
using social media Travelodge provide information to the
customers about their upcoming services and innovation
which it do in its business.
Planning for marketing and
strategies
Marketing play a good role to make strategies for Travelodge
and it is the marketing responsibility to plan for setting the
future goals of the company. If the company make strategies
for the growth if the company marketing help in it like if
company want to enter a new sector then with the help of
marketing it do market research and make strategies for that
kind of market and consumers demand. Marketing help it in
setting future goals like if the company set goals that it open a