Marketing Essentials in Hospitality

Hospitality
Marketing Essentials
(Activity-2)

Content
• Introduction
• Relation of marketing in context to organisation
• Mission and objectives of Accor
• Marketing plan for Accor
• Conclusion
• References

INTRODUCTION
Marketing consists of all the activities of an organisation which helps it
in promoting its product or services in the market. For the success of
any product or service in the market, it is important that it is
communicated in the correct manner, to the right people, at the right
place and on right time. In a hospitality industry marketing plays an
important role in building the image of organisations, attracting new
customers and maintaining loyalty of old customers.

Relation of marketing in context to
organisation
In hospitality industry continuous unique services is provided to the
customers so that large section of customers can be attracted
towards the service. In this sector numerous facilities is provided to
the customers in to bind them for longer time period. Marketing is
considered as the most significant component within an
organization as it the base for building strong relation with potential
customers