This report discusses the key roles and responsibilities of marketing function in the hospitality industry, including the interrelations of marketing roles and responsibilities with other functional units. It also covers the application of marketing mix to marketing planning for achieving business objectives and producing a detailed marketing plan to meet marketing objectives for hospitality. The report is based on Accor, a French multinational hospitality company in Europe that owns, manages & franchises hotels, resorts and vacation properties.

Discover marketing's role in hospitality, its interrelations with other units, apply marketing mix, and create a plan to meet objectives.

Key Roles and Responsibilities of Marketing Function

Hospitality Marketing Essentials

Hospitality Marketing Essential INTRODUCTION 3 Task 13 P1 Marketing functions and its roles and responsibilities 3 P2 Roles and responsibilities of marketing relate to business organisation 5 Task 26 P3 Marketing mix to market planning 6 Task 39 P4 Basic marketing plan for hospitality sector (Covered in PPT) 9 Evidence based marketing plan that applies the marketing mix 9 CONCLUSION 9 REFERENCE10 transformational Marketing strategy is associated withgrowthand development of organisation that attracts customers and maintain the profitability. Therefore of marketing

Marketing

Marketing strategy for hospitality sector

Professional Development

Hospitality Marketing Essential  Assignment

This document discusses the roles and responsibilities of marketing in the hospitality industry, focusing on Accor. It explores the marketing mix and compares Accor's strategy with McDonald's. Additionally, it provides a marketing plan for the post-COVID era.

Hospitality Marketing Essentials: Roles, Responsibilities, and Marketing Mix

This document discusses the key roles and responsibilities of the marketing function in the hospitality industry and how they relate to the wider organizational context. It also explores the differences in marketing mix strategies of diverse organizations. The document emphasizes the importance of marketing in the success of a business and the interrelationship between marketing and other departments. It also highlights the significance of marketing in the development of the environment. The document includes a study of the marketing plan of Accor, a leading multinational hospitality company.

Leadership Management

Roles and Responsibilities of Marketing in Hospitality Industry

Hospitality Marketing Essentials : Doc

This marketing plan for Accor Hotels covers research, customer value, marketing mix, segmentation, digital marketing, and marketing environment. Learn how Accor Hotels uses market research, creates customer value, implements marketing mix strategies, targets specific segments, utilizes digital marketing, and adapts to the marketing environment.

Hospitality Marketing Essentials

Marketing strategy for hospitality sectorlg...

Hospitality Marketing Essential Assignmentlg...

Hospitality Marketing Essentials: Roles, Responsibilities, and Marketing Mixlg...

Roles and Responsibilities of Marketing in Hospitality Industrylg...

Hospitality Marketing Essentials : Doclg...

Marketing Plan for Accor Hotels: Research, Customer Value, Marketing Mix, Segmentation, Digital Marketing, and Marketing Environmentlg...

Marketing strategy for hospitality sector

Hospitality Marketing Essential Assignment

Hospitality Marketing Essentials: Roles, Responsibilities, and Marketing Mix

Roles and Responsibilities of Marketing in Hospitality Industry

Hospitality Marketing Essentials : Doc

Marketing Plan for Accor Hotels: Research, Customer Value, Marketing Mix, Segmentation, Digital Marketing, and Marketing Environment