Swot or Pestle Analysis of McDonald's
Added on 2020-12-29
10 Pages2869 Words466 Views
COMMUNITYENGAGEMENT
Table of ContentsINTRODUCTION ..........................................................................................................................31. The sector in which it operates, the size, structure and explain its goals, mission and values......................................................................................................................................................32. Identify its customers and what they expect from the organisation in terms of goods and/ orservices........................................................................................................................................43. Include a SWOT or PESTLE analysis to support your explanation.......................................54. Explain about the role of the employees within the organisation and how they support theorganisation achieve its goals......................................................................................................65. Explain about training and development and why this is important to organisations............76. Select a role from your chosen organisation and explain the importance of this role to theorganisation.................................................................................................................................77. Explain the skills and knowledge needed to carry out the role...............................................88. Explain what training and development requirements need to be considered........................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10.......................................................................................................................................................10
INTRODUCTION Community engagement is a process that assist communication, involvement andinteraction between a company in order to achieve the organisational outcomes. This file willstudy various aspects of McDonald's. Additionally, this file will discuss about the targetedcustomers and their expectations regarding the products and services of the company. In order tounderstand the impact of internal and external environment of McDonald's, various analysiswould be implemented such as SWOT and PESTLE. Also, the report will discuss about the roleof company's employees and their contribution to achieve McDonald's objectives. Addition tothis, the importance of training and development will also be discussed. McDonald's is amultinational fast food chain company. The respective company conducts its operationworldwide with the total number of 37, 241 restaurant all around the world. McDonald's servesvarious fast food products such as Hamburger, Chicken, Soft drinks, Salads, Coffee, etc.1. The sector in which it operates, the size, structure and explain its goals, mission and values.Size and StructureMcDonald's is a multinational fast food company which operates in restaurant industry.The respective company operates through franchisees, corporation or affiliations. McDonald'sserves various fast food items such as french fries, burgers, chicken products, etc. Total numberof employees working in the organisation are approx 235,000. Additionally, the revenue ofrespective fast food company is 4. 74 billion euros which reflects a fall of 6.69% with everycoming year (McDonald's Revenue 2006-2018 | MCD, 2018). McDonald's have a divisionalorganisational structure, as each division handles different operational area. Illustration 1: McDonald's leadership structure in international marketsSources: McDonald's leadership structure, 2018
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