Marketing Essentials: McDonald's Marketing Plan

Hospitality
Marketing Essentials
Activity-2

Content
 Introduction
 Overview of McDonald’s
 Executive summary
 Mission, Vision and Marketing Objectives
 SWOT Analysis
 STP and Marketing Mix
 Marketing budget
 Controlling and monitoring
 Conclusion
 References

McDonald’s is engaged in producing wide
range of food items that includes
Hamburgers, French Fries, Milk
Shakes and much more. It was
established in the year 1940 currently
considered as one of the world’s
largest food chain by revenue.
Overview of McDonald’s

Marketing plan
Marketing plan is a document specifying the activities that need to be
done in order to promote new product into market in more successful
way. In the context of McDonald’s, it is important for the manager to
prepare an effective marketing plan hat guides their marketing staff to
follow steps in order to make new product more successful