This presentation discusses the role and responsibilities of marketing in the wider organizational context, the mission and goals of Premier Inn, and the strategic marketing plan. It also includes a company overview, SWOT analysis, objectives, marketing mix, budget allocation, and conclusion.

Learn about marketing's role in Premier Inn, including its goals, strategic plan, SWOT analysis, budget allocation, and more.

Marketing Essentials - Role, Responsibilities, Mission, Goals, Strategic Marketing Plan

Marketing Essentials (Activity-2)

This report analyses the organisation structure and business environment of Premier Inn Hotel, including SWOT and Pestle analysis. It concludes that understanding these factors is important for the sustainability of the business in the marketplace.

Hartpury University and Hartpury College

Finance

Leadership Management

Data Science and Big Data

Understanding Business Organisation: Premier Inn Hotel Analysis

This case study discusses the functional organisational structure of Premier Inn Hotel and its business environment analysis using SWOT and PESTLE framework. It also covers the advantages and disadvantages of functional organisational structure and the impact of Covid-19 on the hospitality industry.

Business Development

Marketing

Understanding Business Organisation Case Study 1

This presentation discusses the challenges faced by managers in the hospitality industry, with a case study of Premier Inn Stratford Hotel. It includes a SWOT analysis, identification of managerial challenges, and recommended action plans based on management theories. The subject is Hospitality Management, with course code HM601 - Consultancy. The presentation is relevant for students pursuing hospitality management courses in colleges and universities.

Consultancy Project for Hospitality Management

This report analyzes Premier Inn hotel's SWOT and PESTLE analysis, organizational structure, and the importance of understanding business organizations for competitive value. The SWOT analysis highlights the strengths, weaknesses, opportunities, and threats of the hotel. The PESTLE analysis examines the political, economic, social, technological, legal, and environmental factors that impact the hotel's functioning. The report also describes the functional organizational structure of Premier Inn hotel and its advantages.

Understanding Business Organizations: Premier Inn Hotel Case Study

Financial Management

This report provides an in-depth analysis of the organizational structure and business environment of Premier Inn Hotel, one of the top hotel retailers in the UK. It includes a SWOT analysis and PESTLE analysis of the hotel chain, highlighting its strengths, weaknesses, opportunities, and threats. The report also discusses the hierarchical organizational structure of Premier Inn and its various departments, such as finance, human resources, food and beverage, sales and marketing, and logistics.

Global City Innovative College

Political Science

This report analyzes Premier Inn Hotel using Pestle analysis, Porter's five forces, opportunities and threats, resources, value chain frameworks, and VRIO analysis. It also discusses the importance of effective business management and planning for the success of an organization.

Marketing Essentials (Activity-2)

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