Hospitality Marketing Essentials

Hospitality Marketing Essentials

Table of Contents
 Introduction
 Marketing Plan
 Conclusion

Marketing plan is a roadmap for introduction and distribution of products or services to the targeted
customers. It will help Intercontinental hotels group to understand the results of marketing decisions and
also gives the vision of market they are planning to target. To launch this product in the market, the
marketing manager needs to prepare an effective marketing plan with an objective of achieving
sustainability in the market. Here, a marketing plan is prepared for the company which is helpful in
preparing the marketing strategies which guides and support them in right direction.
Introduction

Company overview: Intercontinental hotels group relies in the chain of top quality serving hotels which
is a British multinational hospitality company. It is in April, 1946 and headquarter in Denham, England,
UK. Its offers several brands which includes regent hotels, six senses hotels, voco hotels, hotel indigo,
Holiday Inn and many more. It has approximately 842,749 guest rooms and earned lot of popularity
because of their quality services offered by them to their customers.
Marketing Plan