Marketing Plan for Hilton Hotel: Targeting New Tourism and Maximizing Customer Engagement

Marketing Plan

INTRODUCT
ION..............2
MAIN BODY..................................................................................................................................2
Marketing Plan.................................................................................................................................2
Company Overview.....................................................................................................................2
Mission........................................................................................................................................2
Vision...........................................................................................................................................3
Products & services.....................................................................................................................3
Marketing Objective....................................................................................................................3
Marketing Budget........................................................................................................................4
STP Analysis...............................................................................................................................5
Marketing Mix.............................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
A marketing plan is a detailed document that details the overall marketing initiative of an
organisation (Benyebdri, Bernossi and Karaivanova, 2018). It is a roadmap that details how an
organisation can execute its marketing plan and use a variety of tools to achieve the business
objectives, including revenue targets or the acquisition of customers. This report based on the
Hilton Hotel UK where they prepare new marketing plan to attract new tourism with their
hospitality services and amenities to maximise their customer engagement and sales revenue.
This marketing plan covers several aspects which helps the organizations to achieve their
marketing objective or target new tourism. It includes the vision, mission, marketing objectives,
and marketing budget. In addition, it also covers the STP analysis and marketing mix to target
right people and formulate their strategy for them to successfully accomplish their marketing
plan.
MAIN BODY
Marketing Plan
Company Overview
Hilton Hotels & Resorts is the registered trademark of Hilton and it is one of the biggest
hotel brands chain in the world. The brand is aimed at both business and leisure travellers with
located in major city centres, near airports, conference centres and popular holiday attractions
around the world. Hilton Hotels & Resorts engages in the Hilton Honours Guest rewards
program. Members who book online via Hilton-owned networks enjoy special discounts and
services such as free Wi-Fi, electronic check-in, automatic door access and the option to use a
phone device to select individual rooms. Hilton Hotel periodically introduces some new features
in their services and amenities with special discounts and offers to increase customer
engagement.
Mission
Our mission is to become the first choice of visitors, members of the team and property
owners. In addition, Hilton hotel ensure that their every customer should be satisfied with the
hotel services and hotel staff also ensure that, they are able to meet customer’s needs and
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