Roles and Responsibilities of Marketing Function in Hospitality Sector

Hospitality marketing
essential

INTRODUCTION
Marketing refers to the process of trading goods and services or it can be an activity of
importing and exporting products from one place to another. For doing the marketing of goods
and services, the company use different essentials of marketing like advertising, promotion,
publicity and sales techniques etc. Marketing function is one of the essential component in each
industries regarding production, hospitality, service and others (Pike, 2015). Hospitality sector
indicates to to those businesses who encompasses different kind of services such as lodging,
accommodation, food, transportation etc. This report is based on InterContinental Hotels Group
plc which is a British multinational hospitality company. This firm was incorporated in 2003 and
headquartered in Denham, Buckinghamshire, England. This study will discuss about roles and
duties of marketing function and interrelationship among marketing function with other
divisions. Further, will explain about the comparison of marketing mix of two organisations.
Finally, marketing plan will be produce to accomplish business aims of the company in set time
frame.
TASK 1
P1. Key roles and responsibilities of the marketing function
Marketing is an efficacious factor and component of a business because it play an
effective role in running the business and it growth or development. With the assistance of this
function, the administration of a company can create awareness about its products and services
by using different promotional tools. It will make contribution in growth and development of the
company by developing and improving the sales, productivity and profitability. Basically
marketing indicates to those business actions that are connected with selling, promoting and
distributing products and services between wide range of consumers making better customer
relation. In Intercontinental hotel group, marketing has different roles and responsibilities which
help in accomplishing the goals and objectives of the organisation in more appropriate manner
(Hassanien and Dale, 2019). The description of them mentioned as below: