Hospitality Marketing Essentials (doc) - Hilton
Added on 2021-02-20
11 Pages2393 Words26 Views
HOSPITALITYMARKETING ESSENTIAL
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3LO 1.................................................................................................................................................3Explain the role of marketing and its interrelation with other function......................................3LO 2.................................................................................................................................................6Compare the way how organizations uses marketing mix..........................................................6CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONMarketing is the process of promoting and selling the product to the customer. Marketing alsoincludes market research and advertisement. This report highlights the roles and responsibility ofthe marketing. Further this report highlights marketing in Wider organization and context and itsrelation with other organization function. Further this report explains the marketing mix and thecomparison between the organization on basis of that.MAIN BODYLO 1Explain the role of marketing and its interrelation with other functionOrganization BriefHilton Hotels is an American based multinational hospitality organization. Hilton Hotel aremanaged by the Hilton worldwide holding who manages a wide number of hotels and resort.Corporation was founded by the founder Conrad Hilton in the year 1919, Hilton owns 5757properties in 113 county where they operate, out of which 689 are managed by their own andreaming 4947 are Franchised. There are around 170000 employees which are employed by theorganization (Blythe and Martin, 2019).Roles and Responsibility of MarketingManagement Process: As Management process includes the function like setting goal andplanning and which requires the proper information regarding the market and the future trend,marketing helps them in it has the marketing department of the Hilton is having the properknowledge about the same.Giving Customer what they want: Marketing team of the Hilton hotel regularly evaluate theexternal market which helps the organization in gathering the information regarding the externalinterested parties such as customer, Marketing helps the organization in getting the knowledgeabout what is requirement of the customer in the market and on the basis of that Hilton hotelused to change the technique to serve the customer. Particularly it is important for theorganization of a Hospitality industry to have the knowledge of all the practices can be offered tothe customer as in the Hospitality firm there are number of different customer with different needas they may belong to different culture and background (Pike, 2015).
Fulfils the customer requirement profitably: As Marketing of Hilton looks at the price setting,promotion, product management and promotional channel function of the organization it helpsthe organization in attending wide area of customer as marketing helps the organization inunderstanding the way through which all segment of the customer can be touched by thecustomer which eventually helps the organization in satisfying the customer need with looking atthe profitability of the organization.Identifies and anticipate customer requirement: As marketing function includes the functionlike promotion and marketing research which sometimes includes the interaction with thecustomer which helps the organization in understanding the need and requirement of thecustomer which helps the Hilton in improving their offerings (Malhotra, 2015).Pricing, promotion and Distribution of Idea: As the main function of the Marketing is toresearch the market it helps Hilton in deciding the price, promotion strategy and the distributionchannel to be used as the information which is gather by the marketing research includes the dataabout the competitive organization and their offering and also includes the data about the markettrend which helps the organization in understanding what will be the best price which can bepaid by the customer for the organization product and also it helps the organization in decidingthe best strategy to promote the organization product. Information sometimes includes the dataabout the customer to be targeted by the organization and on the basis of that organization candecide the best distribution which can attend the targetted customer. In Hilton case companyneed to be updated about this all because organization has to face a tough competition in themarket and these help organization in getting competitive advantage (Babin and Zikmund, 2015).Wider Organization ContextMaximize customer base: Marketing helps the Hilton in attaining larger number of customer asmarketing looks at need and requirement of all segment of people and on the basis of that theydecide the attractive price so that more customer are targeted and uses the best distributionchannel so that customer base can be maximized.Product Development: Marketing plays a crucial role in the product development of theorganization as it provides the crucial information about the competitor product and the needsprevailing in the market and on the basis of that company used to produce the product with somenew elements.Role of marketing in bringing Function Together
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Hospitality Marketing Essentials in Hilton Hotellg...
|29
|9794
|29
Hospitality Marketing Essential - Assignmentlg...
|11
|2161
|47
Hospitality Marketing Essentials : Hiltonlg...
|12
|3415
|35
Unit 15 Hospitality Marketing Essentials Assignmentlg...
|15
|2932
|291
Hospitality Marketing Essentials - Hilton Hotels Assignmentlg...
|11
|3284
|38
Marketing Hospitality Sample Assignment (Doc)lg...
|18
|4090
|26