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Hospitality Marketing Essential - Assignment

   

Added on  2021-02-20

11 Pages2161 Words47 Views
Hospitality MarketingEssential

Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3LO 1.................................................................................................................................................3P 1: Roles and Responsibilities of marketing function with Hilton Hotel..................................3P 2 Roles and Responsibilities of Marketing..............................................................................3LO 2.................................................................................................................................................3P 3 market mix............................................................................................................................3LO3..................................................................................................................................................6P4 market plan.............................................................................................................................6CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10

INTRODUCTIONMarketing is the promotions of enterprise products and services to a reference point customers. Itis a business process works upon satisfy the need and demands of customers in market. Hotel Hilton is a huge brand of full service's hotel and restaurants. It is multinationalhospitality company. It was established by the Cornard Hilton on may 31, 1919, hundreds yearsago. This study includes roles and functions of marketing, it also represents the roles andresponsibilities in wider organization's context. This study also considers the concept ofmarketing mix and its 7 P's. Also, its shows the procedure of market plan in hotel.MAIN BODYLO 1P 1: Roles and Responsibilities of marketing function with Hilton HotelP 2 Roles and Responsibilities of Marketing(covered in ppt)LO 2P 3 market mixHOTEL HILTONJ. W. MarriottProduct Hotel Hilton provides a widerange of service to itscustomers which includesonline bookings, bars,restaurant facility, gym, poolfacilities which are some ofcore services provided byHilton to its customers. Thisservices provides a strong baseof customers. They alsoprovides secondary servicesThe product service offered byMarriott are in wide varietytherefore customer needs tochoose it which becomes atough for its customer.Products quality is higherwhich means higher price(Guaracino and Salvato,2017).

like 24 hours room service,laundry facility whichdifferentiates Hilton fromothers.pricePricing strategies of hotelHilton is based on the facilitiesthey provide to the customer itconsist of economy classpremium class suites andpresidential suites which havedifferent pricing ranges.Special offers are given to thepermanent customers (Dixit,Lee and Loo, 2019). Pricing strategy of the Marriottare different based on thecompetitor of the industrypricing is adjusted accordingto the market demands like inoff seasons pricing is mademinimal whereas at the peaktime of year pricing are high.Prices of Marriott are usuallyhigh as compared to others.placeHilton Hotels have a stronghold of customers in UK andelsewhere. They have 745000rooms in more than 100countries. Which give them avast customer base. They havea wide range of hotels andresorts worldwide. Socialmedia has also boosted thewidespread of Hotel Hilton.Marriott is situated in manycountries therefore to manageMarriott gives franchise towhole seller who work forMarriott and gives themprofitability. Marriott directlysales its services to clientsonline. Marriott has a widerange of hotels and resortsacross the globe. Which givesthem a huge customer base(Pike, 2015). PeoplePeople working with HiltonHotels are quiet satisfied withthe management and salaryprocedure. They play a vitalrole in making profit to thePeople working with Marriottare skilled but are not paid asthey must get. They play avital role in making efforts tomake company profitable.

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