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Hospitality Marketing Essential

This assessment is designed to introduce students to the principles of marketing in the hospitality industry and develop a basic marketing plan.

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Added on  2020-10-23

Hospitality Marketing Essential

This assessment is designed to introduce students to the principles of marketing in the hospitality industry and develop a basic marketing plan.

   Added on 2020-10-23

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Hospitality MarketingEssential
Hospitality Marketing Essential_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Role and responsibilities of the marketing functions within Travelodge...............................1Roles and responsibilities of marketing related to the wider organisational context.............3Roles and responsibilities of marketing in the context of the marketing environment..........4Significance of interrelationship between marketing and other functional units...................5TASK 2............................................................................................................................................6Comparison of marketing mix between two similar organisations to achieve businessobjectives................................................................................................................................6Tactics used by Travelodge to achieve overall business objectives.......................................9TASK 3............................................................................................................................................9Covered in Poster...................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTIONIn modern scenario, marketing is foremost and valuable part of an organisation whichmakes a suitable path for them to achieve its desired goals and objectives within limited timeperiod. It plays a significant role in assisting an organisation to achieve huge customer basethrough inviting and influencing their buying behaviour using various promotional tools andtechniques such as Social media platform, print media, Digital technology etc. To enter into newmarket with new product in more successful manner, an organisation requires an adequatesupport from marketing unit. The present assignment is based on Travelodge which is UK-basedhospitality company engaging in providing luxurious rooms with standard services andamenities. The project describes the importance of marketing through defining their roles andresponsibilities to a wider organisational context along with the marketing mix of two companiesengaged in similar sector. Marketing plan to launch new product of Travelodge has been alsodiscussed under this report.TASK 1Role and responsibilities of the marketing functions within TravelodgeMarketing: It may be defined as an activity, set of institutions and process of generating,communicating, transferring and exchanging products and services that have value forcustomers, suppliers, investors and community at a large.In hospitality sector, marketing plays a key role in establishing a strong brand, attractingnew customers and retain loyalty of existing customers through updating them about newchanges in their offerings along with their benefits. Travelodge is one of the largest in hospitalitysector which is currently attained strong brand image in competitive market. To enhance theirbrand image and exist customers base, marketing manager of Travelodge need to perform crucialfunctions that will help in driving business move ahead than their rivals (Bellenger, Bernhardtand Goldstucker, 2011). Roles and ResponsibilitiesHow is it executed in the selected OrganisationMarket researchAn organisation such as Travelodge expect from marketingunit to create demands of their products and services. Forthis, marketing focuses on identify the needs and preferences1
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