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Hospitality Marketing Essentials Assignment - Travelodge hotels and resorts

Write an essay covering several broad topics with relevant references and examples, within approximately 3000 words, using Harvard Style referencing.

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Added on  2020-10-22

Hospitality Marketing Essentials Assignment - Travelodge hotels and resorts

Write an essay covering several broad topics with relevant references and examples, within approximately 3000 words, using Harvard Style referencing.

   Added on 2020-10-22

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HOSPITALITYMARKETINGESSENTIALS
Hospitality Marketing Essentials Assignment - Travelodge hotels and resorts_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1P.1 Roles and responsibilities of marketing and how it interrelates with other functional units......................................................................................................................................................1P.2 Roles and responsibilities of marketing functions within wider organisation......................2P3. Comparison of the ways by different hospitality industries.................................................5P.4 Marketing plan for Travel-lodge to meets its objectives......................................................9CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
Hospitality Marketing Essentials Assignment - Travelodge hotels and resorts_2
INTRODUCTIONHospitality organisation includes various type of service industries such as hotel,restaurant, cruise line, event planning, food and beverage, travel-tourism and many more. It isthat industry which is based on availability of leisure time and disposable income of individuals.The hospitality sector is involved in performing functions like maintenance, facility, marketing,managing resources etc. Report highlights key roles and responsibilities of marketing functionswithin Travelodge (Hanssens and et.al., 2014). Assignment discusses ways in which ways inwhich different hospitality organisations apply the marketing mix to the planning process toachieve business objectives. It also lays emphasis on marketing plan for a hospitality company tomeet marketing objectives.MAIN BODYP.1 Roles and responsibilities of marketing and how it interrelates with other functional units.Hospitality organisation and its brief descriptionTravelodge hotels and resorts is one of the largest hotel brands in the world. The brandtargets at extending there business and provide various services like leisure travelling, food andbeverages and accommodations. They focus on building a good brand image by imparting luxuryand focus services to there consumers (Khan, 2014). Industry has been established in London,United Kingdom. Travelodge hotels and resorts has been set up in various countries andterritories. They have chosen unique locations like major city centres, near airports, conventionalcentres and popular holiday destination around the globe. Roles and responsibilities of marketing functions within TravelodgeRoles and ResponsibilityHow it executes in TravelodgePlannerMarketing is help to get potential customers with the awareness ofthe product or service for which business is established. Marketinghelps to make a pricing position for the product and service.Travelodge hotel execute the market panning in new products andservice its plan on that how is there hotels infrastructure looks, theytry to satisfied their customer and ensure the long term relation with1
Hospitality Marketing Essentials Assignment - Travelodge hotels and resorts_3
them Travelodge focus is to creative something innovative incompare to other hotel. ResearcherExpansion of the tourist industry have not only gives profit to anindividual it is now also impact on the nation's economy (Stead andHastings, 2018). Travelodge has gather information with differentset like analysis of market and customer, with their needs wantsand demand.DistributorMarketing also performs distribution function which means Travel-lodge can make their product or service available to consumerthrough proper distribution channel. Relationship builder Marketing also builds relationship between company and consumerHotel Travelodge through promoting their product can askcustomer about the drawbacks in their services. This will developrelationship of trust and consumer loyalty. P.2 Roles and responsibilities of marketing functions within wider organisation2
Hospitality Marketing Essentials Assignment - Travelodge hotels and resorts_4

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