This presentation covers the basics of marketing in the hospitality industry, including characteristics, trends, roles, and interrelation with other functional units. It also discusses the marketing mix and tactics for achieving business objectives. The presentation includes a comparison of marketing strategies of Inter-continental hotel, Ritz Carlton hotel, and Marriott hotel. The marketing plan of IHG hotel is also discussed in detail.

Discover marketing in hospitality, IHG's plan, and compare with other hotels. Learn trends, roles, mix, and tactics for business objectives.

Hospitality Marketing Essentials - Desklib

Hospitality Marketing Essentials

This report discusses the importance of marketing in the hospitality industry, including characteristics, trends, and concepts. It also covers the roles and responsibilities of marketing functions and how they interrelate with other functional departments. Additionally, the report explores the marketing mix and 7 P's and how different tactics are applied by organizations to achieve business objectives.

Marketing

Hospitality Marketing Essentials - Importance of Marketing Mix and Interrelation with Other Functional Units

This document provides an overview of hospitality marketing essentials, focusing on the roles and responsibilities of marketing functions in the industry. It also discusses the influence and interrelationship of marketing with other functional departments. Additionally, it explores different ways hospitality organizations use marketing mix to achieve their business objectives. The document includes a marketing plan to promote operations during the current pandemic.

Business Development

This assignment focuses on the role and accountabilities of the marketing function in the context of Savoy hotel. It explores the interrelationships between marketing and other functional departments, as well as the significance and value of marketing in the organizational context. The assignment also discusses different ways that companies utilize marketing mix to achieve their organization objectives.

Unit 15 - Hospitality Marketing Essentials

Professional Development

MARKETING ESSENTIALS.

This report provides an overview of the different marketing processes in the hospitality industry, the role and responsibilities of marketing functions, analysis of marketing influences and interrelates with other functional departments. It also compares the ways in which different hospitality organizations apply the marketing mix to achieve business objectives.

Leadership Management

This project introduces students to the essentials of marketing for the hospitality industry, including characteristics and current-future trends. It explains the role and responsibilities of marketing in context of Hilton Worldwide, analyses the influence of marketing and how it interrelates with other functional departments of the organisation, and evaluates different tactics applied by the hospitality organisations to achieve business objectives. The project also includes a basic marketing plan for Hilton to meet marketing objectives.

Hospitality Marketing Essentials

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Hospitality Marketing Essentials - Importance of Marketing Mix and Interrelation with Other Functional Units

Hospitality Marketing Essentials

Unit 15 - Hospitality Marketing Essentials

MARKETING ESSENTIALS.

Hospitality Marketing Essentials

Hospitality Marketing Essentials