Hospitality Marketing Essentials

Hospitality Marketing
Essentials

Table of Contents
INTRODUCTION ..........................................................................................................................3
ACTIVITY 1....................................................................................................................................3
1. Overview of the different marketing processes......................................................................3
2. The role and responsibilities of a marketing functions in the context of the organisation.....3
3. Analysis of marketing influences and interrelates with other functional departments...........5
4.Diagram of how roles and responsibilities of marketing ........................................................6
5.Value and importance of the marketing role............................................................................7
6.Compare the ways in which different hospitality organisations apply the marketing mix to
the marketing planning process to achieve the business objectives............................................7
ACTIVITY 2....................................................................................................................................9
COVERED IN PPT.....................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is the method of communication or the interaction that is being made between
the people and the other companies in order ton introduce and frame all the new deals and the
offers which are being taking part in the enhancement of that organisation. Hospitality is the
sector which covers food, travel and tourisms and hotels. These sectors plays a vital role in the
revenue of the country as the hotels gives the maximum earning to all. Marketing is there by
changing the future trends and settlements with driving various technology and innovation and
expanding marketing conditions(Amaro, Barroco, and Antunes, 2020). And through marketing
this usually helps out to promote all the areas and the services which were being framed in it.
The organisation chosen in this is Intercontinental hotel, as it is a multi speciality luxury hotel
that has been situated worldwide. The main headquarter is set up in UK. This report will cover
all the marketing mix with the comparative analysis of two hotels, with the roles and the
responsibilities of the marketing.
ACTIVITY 1
1. Overview of the different marketing processes.
Marketing process is mainly the area and the way through which all the customers needs
and the requirements are being fulfilled. There has been framed that all the marketing culture and
the ways embarks that covers the strategic marketing analysis through which the company tends
to create all the areas like targeting the segments of the market with all the marketing niche and
the communication with the requirements of the customers. Marketing mix planning in this tends
to be the second process which governs all the essential detail about the product with that there
will be the implementation of that product in the company and the market and later on the
control of marketing and the image of the product in order to make it work as in raising
customers demands. This implies all the stages through which the product is being framed and
introduced in the market and also being placed and its segmental marketing is taken place.
2. The role and responsibilities of a marketing functions in the context of the organisation.
All the marketing sectors covers the major role in order to expand the business(Arklina,
and et. al., 2020). The Intercontinental hotel covers the major roles and responsibilities in order
to increase the working and revenues which are as follows:
Roles of Marketing

 Awareness- The company or the industries tries to maintain there brand image as in the
hotel industry it is important that the awareness about there hotels should be given to all
the customers. As intercontinental hotel makes sure that there information should be
passed on to all the customers and there has been made an adequate different mediums to
reach out to all the potential customers. Market Researching- The main aim through this that the hotels and the companies try to
gain all the essential information so as to reach to the customers and get to know about
the latest trends and the changing requirements, the intercontinental hotel serves as they
takes the customers feedbacks and monitors all the customers details in order to know the
requirements of the customers(Bowen, 2020). Through this they make there customer
satisfied b y serving them the best what they need.
 Customer Relationship- The marketers tends to frame all the important areas like making
a strong relation with there customers so they will come more and helps in promotion. As
intercontinental hotel develops a strong relation with there customers, as they use to help
in the promotions by making there promotions in the social media platforms, and all the
verbal communication with there fellow members.
Responsibilities in marketing
There are varies responsibilities that has been played by the managers as in order to make
the business and the organisation being promoted among all. As in the hotel business the main
aim of the mangers is as follow: Putting up the facilities- The managers tends to promote the intercontinental hotel in a
specific manner that they will apply all the essential areas and all the facilities of the
company can there by being allocated in it(Vuignier, 2017). Like the managers tries to
make the proper utilization of all the resources that has been covered and framed in such
a manner that it aware the customers about its accommodation and all the facilitates that
has been given. Link with all managers and staff- All the departments are being connected with each
other as the manager will there by in order to promote the hotel will have to link with all
the management team so as to make the promotion works better and organize various
events in the teams there has also been seen that to get aware about the demands raised