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Roles and responsibilities of marketing in hospitality industries

   

Added on  2020-10-22

20 Pages4259 Words81 Views
HOSPITALITYMARKETING ESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1P.1 Roles and responsibilities of marketing and how it interrelates with other functional units......................................................................................................................................................1P.2 Roles and responsibilities of marketing functions within wider organisation......................2P.3 Comparison of the ways that applies to elements of marketing mix....................................5P.4 Marketing plan for Travel-lodge...........................................................................................9CONCLUSION .............................................................................................................................12REFERENCES..............................................................................................................................13

INTRODUCTIONHospitality industries involves sectors that deals in food and beverages services, accommodation, travel and tourism, recreationand entertainment sectors. These industries work with an aim of providing comfort and peace to consumers with whom they aredealing. They are involved in highly managing various factors like human resource, marketing, finance and promotional department inorder to achieve there business objectives. It has been analysed that Hospitality firms are increasing at a faster pace and creating adifferent place for them in the region or across the globe (Armstrong and et.al., 2015). Report highlights the role and responsibilities of marketing functions within Travelodge that supports them in achievingbusiness objectives. Assignment also discussed about the roles and responsibilities of marketing functions relating to widerorganisational context. Paper highlights the ways in which different hospitality organisations apply the marketing mix to the marketingplanning process to achieve business objectives. Assignment also discusses marketing plan in order to meet business objectives ofTravelodge. MAIN BODYP.1 Roles and responsibilities of marketing and how it interrelates with other functional units.Brief description of Travelodge. Travelodge is one of the popular brand in the hospitality industry. The company is involved in providing qualityaccommodation and travel services. They have opened several outlets in the region and across the globe. Firm is been known to theconsumers for there well furnished infrastructure and room services. Travelodge is involved in selecting their location near theairports, railway and bus station so that more consumers are attracted towards them. Roles and responsibilities of marketing functions within TravelodgeRoles and responsibilitiesMarketing functions execution in Travel-lodgeMarket researcherMarket research can be done by Travel lodge through withthe help of marketing functions. The research will assist1

company in knowing the needs and demands of consumers. Itwill support in achieving the business objectives. By thisorganisation can also gain competitive advantage. Market plan developerMarketing functions assists in developing plans for Travel-lodge. This can also support manager of company inevaluating and forecasting the future risk. It will makeorganisation in identifying the target market for the futureneeds and demands (Kumar, 2014). Plan can be prepare byfirm relating to the quality of product, consumer to betargeted. Relationship builderTravel-lodge will be benefited by this marketing function as itwill help company in building relationship with consumer bydelivering them quality of service. Also, it will assistcustomer in making them aware about the brand and servicesoffered by organisation.Brand PromoterMarketing will help Travel-lodge in promoting the product orservice offered by them .This will asssit company inattracting wider range of consumers and also by deliveringthem quality products they can retain them. Making themaware about brands will allow them to choose Travel-lodgethat will increase their revenue. 2

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