Marketing Essentials for Hotel Grosvenor

MARKETING ESSENTIALS
Hotel Grosvenor

TABLE OF CONTENT
• INTRODUCTION
• The key roles and responsibilities of marketing function
• Future and current market trend
• Elaborate the interrelation between marketing and other functional department of hospitality
organisation
• CONCLUSION
• References

INTRODUCTION
• Hospitality industry is a broad category in service industry that includes accommodations, food
services, entertainment sectors and recreation. This report is based on Hotel Grosvenor and will
discuss the significant impact of marketing function in the hotel. Hotel Grosvenor is a Grade II
listed railway hotel that is in heart of London. The hotel is offering everything that London wants
to offer. Marketing is a important activity that every business needs to perform in an effective
way to increase the brand image and to attract more customers while establishing the loyal base
of customers. The report has discussion about the importance of marketing and its relationship
with various other functions in the organisation. Roles and responsibilities of marketing
department in the Hotel are mentioned.