Roles and Responsibilities of Marketing Department in Hospitality Sector

MARKETING ESSENTIALS
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Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
1: Elaboration of roles and responsibilities of marketing department within hospitality sector. 3
2: Various functions department and its interrelation with marketing department.....................4
3: Comparison between hospitality industry in which company apply marketing mix in its
department...................................................................................................................................6
product, physical evidence, promotion etc..................................................................................6
CONCLUSION................................................................................................................................8
REFERENCE..................................................................................................................................9
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INTRODUCTION
Marketing define as societal process that is responsible for planning and executing all
processes, make pricing strategies and create ideas for distribution of products and services.
There are various activities that includes in marketing activities like advertising and promotion,
develop brand image for hospitality sector. This report on Canopy Hotel which is a subsidiary
company of Hilton and become twelfth brand of Hilton. Canopy hotel's main vision is to provide
quality services to its customer with modern hotel experiences. This report analyses about
different roles and responsibilities that marketing performs within hospitality sector. Further,
report discuss that interlink between various other functional department with marketing
department. The report elaborates 7Ps of marketing mix that an organisation uses in its
operations to achieve its objectives and goals. Lastly, report develop a thorough marketing plan
that helps organisation to carefully analyse its business activities.
1: Elaboration of roles and responsibilities of marketing department within hospitality sector.
Marketing play essential role in an organization that is responsible to attract new customer
and retain existing one. Marketing department has various important roles in hospitality industry
that it performs and that majorly includes effective communication, finance, promotion,
distribution and selling. Let's discuss more in detail about roles of marketing functions below:
Addressing needs of customers:
Before implementing marketing strategy, its vital to get connected with potential clients and
listen to them so that Canopy hotel find out about requirements and plan action as per their
demand and need. Hence, it's as duty of marketing department to plan necessary means so that it
able to receive and means for feedback. Company can establish internal channels that develop
surveys and take information of customer support. As a result, it can enhance and redirect
marketing activities (YILDIZ, 2018).
On the other hand, hospitality sector channels also create channels outside company in which it
identifies and make actions in social needs as it better caters all requirement of clients and help
to transfer them into its loyal customer.
Track trends:
It’s essential to understand actual position of company in context of marketing and its strong
competition. Therefore, with the help of marketing, canopy hotel better learn about best
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