This document provides a marketing plan for Travelodge, including goals and objectives, 4Ps of marketing mix, budget, STP, and control and evaluation.
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Marketing plan of Travelodge Goals and objectives Main objective of this organization to establish their business all over the world. They mainly concern about to build an effective relationship with the customer. It also identifying their need and requirement. STP Segmentation- segmentation can be happen on the basis of different elements such as cast ism, income, gender etc. Targeting- This is the second step for dividing the specific groups and people. It also Segregate the market. Positioning-the position of product always in the mind of consumer. Afterwards, they purchased the particular product in marketplace. Executive Summary Travelodge organization is providing the best quality of room facilities and services. The management system always communicate with the guest to take their positive and negative feedback. The rooms contain the modern designed and luxury benefits and there are many USB connector and charging facility available. Interior designed is based on the colorful lamps and LED. This hotel provides the hairy dyer, iron and many facilities provided for middle class guest Budget The director of Travelodge Broughton offering the room in lower price. In this way, the budget of room is cheap and less. This company planned for increasing their budget of economy so they provided premium rooms with the highest price. The budget increase from 7,000 to 10,000 Control and evaluation The marketing plan is controlled by the manager of organization and also give the quality of services. Sales or marketing director is playing important role for controllingtheoverallstrategies.Thestrategyand planning is monitored by director and handle the entire business situation in proper manner. The coordination betweenemployeeanddirectorisimportantfor successfully designed the best quality of planning for growth and development. 4Ps of marketing mix Product- This organization provide the good product and services to thecustomers.Itincludesroomservices,Foodandbeverage, conference and banqueting etc. Place-This hotel is situated in various countries all over the world. There are 570 hotel and resort properties in 85 countries. There properties is based on owned and managed by the operator of firm Price-The price of Travelodge is high as compare to Hilton because they provide the limited product in the best quality. Promotions-Thisorganizationusingdifferentmarketingtoolto promoter their services such as social media, advertising, banner and campaigns. Introduction Travelodge is launched new room services in lower price. In this way, large number of guest uses this hotel facilities and visit the hotel again and again. Most of the people wanttoenjoytheservices.Karen Broughton is sales director of Travelodge and also provide the different categories of rooms such as “Super Rooms”. This room containsvarioustypeofcomfortable services for travelers.