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Segmenting, Targeting and Positioning Assignment : Travelodge

   

Added on  2020-11-12

1 Pages694 Words244 Views
Segmenting, targeting and position are important aspect ofmarketing function. It helps Travelodge’s in identifying itspotential customer's such as:Segmentation: It is the process of dividing a market of potentialcustomer into groups. Such as mangers of Travelodge’s cansegment their customer on basis of demographic such aspremium class of people.Targeting: It is important for Travelodge's to target theirpotential customers. Their target customer is premium classgroup of people. Such as people's who are looking forward forreasonable prices and good quality of product and services.Positioning: Selling diversified and business packages atpremium price is USP of the company. They position themselvesas an organisation which provide better travel options andpackages at competitive price (honest pricing). STPVision: To become one of best low cost hotel in hospitality industry.Mission: To provide better service and experience to customer andhave positive influence on community.Objective: Introducing new range of super rooms with moderntechnology and introducing business service on different location toenhance business growth by approx. 20% in next 2 years.BUDGETMarketing plan is necessary for an organisation as itconsist of all business and marketing activities of aparticular product. Such as cost accrued in developing aproduct into market scenario.Executive summary: Travelodge’s was founded in year1985, operates in various eye catching mid-scale as it isknown for its low cost operations of its product andservices. They are coming up with super room that ismodern guest house rooms at affordable prices.MISSION AND VISIONMarketing planEssentially, marketing means creating, promoting anddelivering goods and services to consumer and market.Marketing is an activity, set of institution and process ofcreating, communicating, delivering and exchangingofferings that provides value for customer as well asorganisation.INTRODUCTIONHOSPITALITY MARKETING ESSENTIALS

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