Marketing Plan for Travelodge Hotel Company

Marketing
Management

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
1 Marketing SWOT for Travelodge.........................................................................................................3
2 marketing objectives.............................................................................................................................5
3 Examination of marketing mix plan......................................................................................................6
4 Travelodge can improve their level of customer service by considering various components..............8
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................10

INTRODUCTION
The Travelodge brand was established by the Scott King in 1939. It well-known itself as
a affordable motel chain providing great accommodation at budget price than other lower chain
by offering comfortable chain, carpeted floors, free room phones and TV, in-room pools and
coffee pots. Travelodge is most recognized and fastest growing budget Hospitality Company in
the UK. It is a private company working in the hospitality and hotel industry throughout the
Ireland, United Kingdom and Spain. Travelodge is a biggest independent hotel brand and it has
570 hotels all over the UK. This hotel chain is employing approximate 6000 employees and more
than 7 million visitors stayed there in 2010. It is a brand champion of consumers and its major
focus on driving prices in the hospitality industry to inspire more people to use the hotels. This
report will include the whole marketing plan for Travelodge Hotel Company such as marketing
SWOT for Travelodge and also the explanation of its marketing audits. This report will also
highlight the three marketing objectives that Travelodge should be set for the Enabling a leading
brand. This report will also state about the marketing mix plan in order to achieve the objectives.
This report will also highlight the how Travelodge can improve their level of client service as
part of their Enabling a leading brand.
MAIN BODY
1 Marketing SWOT for Travelodge
Marketing SWOT include strength, weaknesses, opportunities and threats.
Strength
The strengths of Travelodge are their hotel room rates are affordable and it is very
important factor in Travelodge. Its offers reasonable prices including prices for family with
frequent social rate on special occasions. Travelodge runes many programs for premium
customer such as Travelodge business account cared for all customer. This practice is also
important in the hospitality industry and programs help for all customers to avail this facility.
Travelodge includes many facilities more than 500 facilities in UK. It is main strength for
Travelodge industry for United Kingdom (Kotler and et.al., 2018). Its many fascicules provided
to customer and it making easy for loyal customer to find best place to stay anywhere in world.
Travelodge is budgeting hotel foe all customer and promotion or deals are the best ways to
attract all customers.
Weaknesses
Travelodge include wide range of services and products and its not provide all services
such as room services, porter services to all customer. Travelodge its not provide customer with
a many range of facilities and it is limited services provide to all customer to avail this facility. In
hotel facility member is not avail more room and space so it is main weakness for Travelodge.
As travelers place more value on experience and include various choices it is main issue of